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Transcript of How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President,...
![Page 1: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/1.jpg)
How to Harvest the Gold in your Game Sales Database
Nick Berry, M.Eng, ARAeS, CIPP
President, DataGenetics
All logos and trademarks in this presentation are property of their respective owners.
![Page 2: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/2.jpg)
Biography
1988 1994 2008 2010
![Page 3: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/3.jpg)
Agenda
1) What is Social Gaming?
2) Why is it so popular?
3) How to find out more about download customers
4) Examples
![Page 4: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/4.jpg)
What is a Social Game?“But they’re not social!”
“A game played on a Social Network”
So what is a game?
PP (After all, “Casual Games” are not casual either!)
Not Work!“Any non-obligatory activity that is performed for fun!”
![Page 5: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/5.jpg)
A Social Game is …
… any non-obligatory activity that is performed, for fun, on
a Social Network.
![Page 6: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/6.jpg)
Discoverability Accessibility
CamaraderieWhy are Social Games so Popular?
Facebook has exposed people to copious quantities of non-essential activities and
provided easy channels to announce participation in these entertainments to
others.
Players broadcast their indulgences, performances and achievements (both actively and passively).
In no more than a couple of clicks, exposed users can
be having fun, and jumping on the latest bandwagon of
distraction.
Whilst social could be considered a poor
adjective to describe games when many
games are solo activities, these
activities do earn it the moniker social because
they offer a shared experience. Albeit
asynchronously, all the people who have
enjoyed the same activity have been
down the same path.
Curiosity, Invitation, Peer Pressure,
Challenge.
![Page 7: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/7.jpg)
What do you know about your existing
customers?
![Page 8: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/8.jpg)
Social Game Developers have it “easy”
Age=18 Age=49 Age=23 Age=38
Age=27 Age=17 Age=58 Age=16
![Page 9: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/9.jpg)
What do you know about your Deluxe Download customers?
![Page 10: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/10.jpg)
Sales Database
Sales DateSales Value
Credit card NameCredit card Number
2/3/2001 $6.95
Nicholas Berry 3713 xxxx xxxx 9980
2/3/2001 $6.95
Nicholas Berry 3713 xxxx xxxx 9980
2/3/2001 $6.95
Nicholas Berry 3713 xxxx xxxx 9980
2/3/2001 $6.95
Nicholas Berry 3713 xxxx xxxx 9980
![Page 11: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/11.jpg)
What’s in a name? (Gender)
NicholasJessicaTaylor
What about androgynous names?
![Page 12: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/12.jpg)
US Social Security Administration
Database of all registered names in
USA since 1880complete with gender.
NAME Year FrequencyMary F 1967 25,320
Susan F 1967 22,259
Karen F 1967 21,544
Angela F 1967 19,537
Melissa F 1967 18,370
Patricia F 1967 17,745
Amy F 1967 16,130
Elizabeth F 1967 16,110
Christine F 1967 15,992
Laura F 1967 15,820
Julie F 1967 15,541
Cynthia F 1967 15,336
Donna F 1967 14,789
Tina F 1967 14,154
Deborah F 1967 14,004
![Page 13: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/13.jpg)
History of Male Names
![Page 14: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/14.jpg)
History of Female Names:
![Page 15: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/15.jpg)
Scrabble™ Score
Creative spelling:
Z replacing SY replacing I
Izzabellah (33 points) instead of Issabella (11 points)
Kristyn (14 points) instead of Kristin (11 points)
Score Letters
1 A , E , I , O , U , L , N , R , S , T
2 D , G
3 B , C , M , P
4 F , H , V , W , Y
5 K
8 J , X
10 Q , Z
![Page 16: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/16.jpg)
Trivia – Highest scoring name in the 86,987 distinct names in the SSA database is:Jazzmyne (scoring 38 points)
![Page 17: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/17.jpg)
Returning to Androgynous names
2009 Data
![Page 18: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/18.jpg)
Taylor over the years
![Page 19: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/19.jpg)
Nobody lives forever
Males named Taylor who
are still alive
Females named Taylor
who are still alive
Number of male Taylors born in 2012 (still alive) +Number of male Taylors born in 2011 (still alive) +
Number of male … +Number of male Taylors born in 1940 (still alive) +
…
Male %
Female % Number of female Taylors born in 2012 (still alive) +Number of female Taylors born in 2011 (still alive) +
Number of female … +Number of female Taylors born in 1940 (still alive) +
…
![Page 20: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/20.jpg)
Life (Death) tables
CDC/NCHS – Center for Disease Control and Prevention/National Center for Health Statistics
1901 Life Tables
![Page 21: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/21.jpg)
Life (Death) Percentage chance of reaching a specified age.
39.1%
67.9%
82.4%
88.7%
92.1%
65
![Page 22: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/22.jpg)
100%
0%
Perc
enta
ge C
hance
of
Reach
ing S
peci
fied A
ge Gender Differences
![Page 23: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/23.jpg)
1930
Gender Differences – Age at Death
1980Age at Death (per 100,000)
Male Female
![Page 24: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/24.jpg)
Multiply
![Page 25: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/25.jpg)
Taylor
Probability density function
![Page 26: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/26.jpg)
Who names their child “Ethel” these days?
Probability Density Functions
![Page 27: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/27.jpg)
Facebook demographics
![Page 28: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/28.jpg)
FaceBook Demographics
AGE
13
65+
FemaleMale
![Page 29: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/29.jpg)
FaceBook Demographics
Many users of college
age
In USA large number of members over 65
![Page 30: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/30.jpg)
Bejeweled
![Page 31: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/31.jpg)
![Page 32: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/32.jpg)
![Page 33: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/33.jpg)
Jay Leno vs. Conan
![Page 34: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/34.jpg)
Comparing Demographic “Genes”
38.41% correlation
![Page 35: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/35.jpg)
80.89% correlation
![Page 36: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/36.jpg)
Bejeweled Blitz Affinity
![Page 37: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/37.jpg)
What are fans of glee on facebook interested in?
![Page 39: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/39.jpg)
Sim
s
Pet S
ocie
ty
Tetris W
ii
Count
ry S
tory
Gui
tar H
ero
Supe
r Mar
io B
ros
Petv
ille
Doodl
e Ju
mp
Civiliza
tion
Zoo W
orld
Pillo
w Fig
ht
Wii Fit
Text
Twist
Cityvi
lle
Barn
Buddy
Settl
ers of
Cat
an
Vampi
re W
ars
Scra
bble
Wor
ld o
f War
craf
t
Texa
s Hol
dem
Pok
er
Mafi
a W
ars
Castle
Age
Farm
Tow
n
Mob
ster
s 2
- Ven
detta PS
3
War
stor
m
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Affinity for Games
![Page 40: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/40.jpg)
Jers
ey
Sh
ore
Am
eri
can
Ido
l
MT
V
Sp
on
ge
Bo
b
Am
eri
cas
Ne
xt
To
p M
od
el
Sa
turd
ay
Nig
ht
Liv
e
Scr
ub
s
Ho
w I
me
t y
ou
r M
oth
er
Lost
Th
e O
ffice
He
roe
s
Fam
ily G
uy
Ug
ly B
ett
y
Dr
Wh
o
CS
I
Th
e B
ach
elo
r
Sim
pso
ns
De
spe
rate
Ho
use
wiv
es
NC
IS
Gh
ost
Wh
isp
ere
r
Se
x a
nd
th
e C
ity
My
thb
ust
ers
Big
Ba
ng
Th
eo
ry
Tw
o a
nd
a H
alf
Me
n
Cri
min
al M
ind
s
Co
lbe
rt
Law
an
d O
rde
r
Co
na
n o
Bri
en
Elle
n D
eg
en
ero
us
So
uth
Pa
rk
Jay
Le
no
Big
ge
st L
ose
r
Sta
r T
rek
Ma
rth
a S
tew
art
Me
diu
m
Op
rah
Win
fre
y S
ho
w
To
p G
ea
r
Ba
ttle
sta
r G
ala
ctic
a
Ho
wa
rd S
tern
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
TV Shows
![Page 41: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/41.jpg)
Taylor Swift
Lady Gaga
Katy Perry
Britney Spears
Shakira Justin Bieber
Avril Lavigne
Rihanna Black Eyed Peas
Michael Jackson
Frank Sinatra
Red Hot Chili
Peppers
Elvis Barry Manilow
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Music
![Page 42: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/42.jpg)
Pepsi
Coca
-...
Red B
ull
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Sta
rbuck
s
McD
onald
s
Taco
Bell
Dair
y Q
...
Dunkin
D...
Piz
za H
ut
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Convers
e
Pum
a
Nik
e
Reebok
Adid
as
Cro
cs
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
![Page 43: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/43.jpg)
Makeup
Fash
ion
Socc
er
Snow
board
ing
Skiing
Bakin
g
Joggin
g
Fish
ing
Yoga
Scu
ba D
ivin
g
Knit
ting
Mart
ial A
rts
Golf
NA
SC
AR
Gard
enin
g
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Hors
es
Cats
Dogs
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
iTunes
Tw
itte
r
Fours
q...
Invest
ing
Cig
ars
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
![Page 44: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/44.jpg)
Example #1
GreatPokerHandsTexas Hold’em Poker Strategy cards sold at retail.
![Page 45: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/45.jpg)
GreatPokerHands sales Database
![Page 46: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/46.jpg)
GreatPokerHands Age/Gender Profile
Children under 18 do not have credit cards
![Page 47: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/47.jpg)
GreatPokerHand Sales Correlations
45.63%34.81%25.72%
![Page 48: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/48.jpg)
Results:
![Page 49: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/49.jpg)
Example CPC Prices:
Texas Holdem $1.73Golf (74.77%) $0.88
Texas Holdem $2.05 - $3.06Scuba Diving (65.93%) $0.79 - $1.16
NASCAR (65.56%) $0.41 - $0.56
![Page 50: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/50.jpg)
White House Visitor Logs
![Page 51: How to Harvest the Gold in your Game Sales Database Nick Berry, M.Eng, ARAeS, CIPP President, DataGenetics All logos and trademarks in this presentation.](https://reader036.fdocuments.in/reader036/viewer/2022062318/55199c785503464d068b4a0f/html5/thumbnails/51.jpg)
Every visitor to White House recorded, but no gender or age information …
1.95 1.95 million
records available
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