How to Harness the Power of Social Media for Your Business
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Transcript of How to Harness the Power of Social Media for Your Business
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How to Harness the Power of Social Media for Your Business
Hispanic Chamber of Commerce
21 January 2014
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Agenda
• Social media is one of the fastest growing and most powerful marketing tools for businesses.
• The problem is that it can be overwhelming to start and keep up with all the aspects of social media.
• This presentation will help you understand social media and how it can be used to promote your business.
• We will cover the basic social media platforms and how each can help your business.
• You will leave the presentation with tools and knowledge to help you incorporate social media into your current marketing plans and "beef up" your existing social media presence.
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Socia
l M
ed
ia
Myth
s• It’s Free
• It’s Fast
• It’s Viral
• You Can’t Measure it
• It’s Optional
• It’s Hard
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Customers Want to Interact
• American consumers believe a company should have a Social Media presence
–Most believe a company should be active in Social Media
–More than half feel a stronger connection with companies they interact with in social media
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Wh
at
to U
se
Socia
l M
ed
ia f
or
• Reputation
Management
• Customer Service
• Public Relations
• Customer Acquisition
• Customer Loyalty
• Thought Leadership
• Networking
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Reputation Management
• Pay Attention• React Fast– React at the Flashpoint
• Use Social Media to tell the story–Make Bad News into Good News
• Opportunity to Win Back Trust• Set up Google Alerts
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Customer Service
• The New Help Line• Exceed Expectations• Customer Service in Public
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Public Relations
• Information and Coverage is instant• Every customer is a potential
journalist• Content Delivered to Screens
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Customer Acquisition
• What is it that makes your company interesting/different?
• Find 1 thing and make it stick– i.e. Subway
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Customer Loyalty
• Create Brand Communities
• Create Co-Ownership
• Activate, Don’t just Collect
• Engage– Communicate– Tie Posts Together– Contests– Call to Action– Exclusive Content– Research/Survey– Combine
Online/Offline
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Thought Leadership
• Everyone has expertise, what’s yours?
• Distribute Content• Establish your company as an expert
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Networking• Local is no longer required• Connect with more and different
people• Understand your Spheres of
Influence• Pick your Horses• Think Vertical
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Nin
e M
ain
Socia
l M
ed
ia C
han
nels
• Blogging
• YouTube
• Google+
• Foursquare
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Don’t Forget to:
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Create Good Profiles
• Consistent Branding• Actual Name• Real Photo/Logo• Interesting• Link to Content, Other Social Media
Sites, Website
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Keep On-line and Off-line in Sync
• Integrated Campaigns
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Get Active
• Assign a person (or department) to manage Social Media presence
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Social Network Tips
• Add Value• Share Content• Be Personal• Ask Questions• Don’t try to “Game” the System
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Got Questions?Caryn BrownWebsite Crafter and Social Media StrategistDigital Media [email protected](254) 722-2991
Services Offered:• Set up and Integration of Social Media Presence• Website Implementation and Updates• Technical Writing (including Social Media Usage
Policies)• Training and Public Speaking
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Bio• Caryn Brown is a Website Crafter and Social Media
Strategist who founded Digital Media Butterfly in 2012 because she has a passion for helping businesses and individuals find their way in this digital world.
• Caryn’s professional experience includes 12 years in the non-profit sector, where she managed technology and social media assets. Caryn has been designing websites since 1999 and has led the Waco Social Media Breakfast since 2008.
• Caryn’s volunteer experience also includes Planned Parenthood.
• She is also passionate about the abolition of human trafficking and particularly the work of Love146.
• Caryn is married to Michael, and they have two sons, Lee (12) and Ed (11).
• In her spare time, Caryn enjoys scrapbooking, spending time with her family, great food, and, of course, social media.