How to Harness The Power of Social
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Transcript of How to Harness The Power of Social
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How to Harness The Power of SocialDigital Doughnut September 2015
EMEA Network Agency Lead@holeytonal
Rylan Holey
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12M+Users
worldwide @speaker
@martharuthn
1700+EnterpriseCustomers
Who’s Hootsuite?
@holeytonal
744out of the Fortune 1000
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Our vision is to revolutionize
communications via social
To transform our customers’ messages into meaningful
relationships
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#KiyiyaVuranInsanlik#HumanityWashedAshore
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#PigGate #hameron
Two Hundred and Seventy
Thousand Times???
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Social is overtaking search First impressions are happening in social.
Sept Oct Nov Dec Jan Feb0
50000100000150000200000250000300000
OwnedSEO
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#1Source of Traffic in Q4-2014
31%
Of Visits from Social
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1. Unlock Business Value from Social
2. Empower Everyone3. Integrate Social into Your
Business
How do you Harness this Power?
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1. Unlock Business Value from Social
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1 in 3 say social strategy is aligned across departments
72% say the number of departments using social is growing
Inter-departmental alignment still a struggle
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Marketing
IT
Sales
Customer Service
Operations
Supply ChainOperations
Risk Management
Finance
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146%
More Executives involved in Social Business since 2012
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Alignment
Enablement
Engagement
Socialization
Optimization
Empowerment
Set business goals and objectives
Build a solid foundation
Messages intomeaningful relationships
Prove thebusiness value
Increase efficacy
of campaigns
Scale
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2. Empower Everyone
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Empowered organizations will win
Official Channels
Employee Amplification
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Social selling/Advocacy• Amplification• Branding• Reach
The Power Of Employees
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The 2015 State of Social Business: Altimeter
A key tool for integrating social with the business is education, which has remained in the top three priorities since 2013.
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Alignment
Enablement
Engagement
Socialization
Optimization
Empowerment
Set business goals and objectives
Build a solid foundation
Messages intomeaningful relationships
Prove thebusiness value
Increase efficacy
of campaigns
Scale
v
v
v
v
v
v
Education
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The push to new departments creates demand for social skills
• Training
• Enablement
• Education
• Centers of Excellence
Social is a Skill, Not a Department
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3. Integrate Social into your Business
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Evolution of social
Brick and Mortar Website Social
It’s where your people learn, seek, discover and decide.
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82%
Strategists recognize the importance of integration of social
with digital
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Aligning Strategies
• Social to social everywhere
Aligning Processes
• Stand alone to aligned.
Aligning Systems
• Social to CRM, Marketing, etc
From Customer Service to Customer Experience
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Nate Elliot, Forrester, 19 June 2015
Instead of social suites, marketing leaders should buy best-in-class social point solutions that integrate with non-social marketing tools.
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Social Intelligence
CRM
Customer Service
Compliance and Policy
Internal Collaboration
Marketing & Automation
Others
Content Discovery and Management
Social Relationship Platform
PublishingEngagement
SecurityAnalytics
Organization Management
100+ Integration Partners
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Integration
Integration
Integration
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Thank You!
Hootsuite.comMore info:
EMEA Network Agency Lead@holeytonal
Rylan Holey