How to grow and motivate a creative team
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Running & motivating a creative team Lisa Myers CEO, Verve Search @LisaDMyer s
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How to grow, nurture and motivate a creative team. My presentation from the #ContentMarketingShow 2014
Transcript of How to grow and motivate a creative team
Running & motivating a creative teamLisa Myers CEO, Verve Search
@LisaDMyers
• I wasn’t very good at school, I have no degree!
• I’m dyslexic
• I have the attention span of a goldfish
@LisaDMyers
It’s not who you are that holds you back, it’s who you think you are. – David Brinkley
If you change the way you look at things, the things you look at change!- W. Dyer
Recruiting talent
Hiring based on experience and a person’s CV only is a VERY bad idea.
It’s mostly about chemistry….
1. Intelligent2. Problem solving3. Passion4. ATTITUDE
Ignore all the “rules” and make your own!
SEIZE the talent when you see it, not when you need it.
What motivates people?
Financial Incentives?
“If this then that….”
HIGH incentives actually leads to worse performance when it comes to cognitive tasks.
Is the task
mostly routine
?
Concentrate on building a healthy,
long-term motivational environment that pays people fairly and that
fosters autonomy, mastery, and purpose. Provide useful
information rather than
attempt control
Offer praise and feedback rather
than things people can touch
or spend.
No
Source: “Drive” – Daniel H Pink
Assumption:
Pay people fairly
1. Autonomy2. Mastery3. Purpose
AutonomyTrust people to do something their own way, give them long enough leash to experiment with their limits.
MasteryThe desire to get better and better at something.
PurposeA cause larger than themselves.
“A man’s reach should exceed his grasp!”
Being part of team and feeling responsibility to ones peers is A LOT more powerful than responsibility to the management.
People are wired to be active and engaged.
Daniel H. Pink ”Drive”http://goo.gl/JdmNQj
Patrick Lenicioni“Five dysfunctions of a team”http://goo.gl/h294Xa
Breeding creativity
“The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honours the servant and has forgotten the gift.” – Albert Einstein
Develop individuals
Meditation Training
CBT Workshop
Work on individual projects
Evening Course
Teach them to disagree and discuss.
Connect Left and Right Brain
Showing the love
Recognition
HIGH FIVE!!
USE YOUR WORDS in details
“I LOVE this article, particularly like what you wrote about….”
“That was simply awesome, and how quickly did you do that, shiiiiiiit” (has to be said in Samuel L Jackson style)
Encouragement should NOT just come from managers!
Cheers for Peers every week
The force is strong with you
Verve week
Laughing Buddha AwardsYearly award to recognise greatachievements!
I need a volunteer!
Great read on Creativity:
http://www.theatlantic.com/features/archive/2014/06/secrets-of-the-creative-brain/372299/
