How to Get the Most out of Company Websites · Search engine optimization • Improve the positions...
Transcript of How to Get the Most out of Company Websites · Search engine optimization • Improve the positions...
How to Get the Most out of Company Websites
Roland Schmuck
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Hungarian companies having a website (%)
0
10
20
30
40
50
60
70
80
Micro-sized companies(1-9 employees)
Small-sized companies(10-49 employees)
Mid-sized companies (50-249 employees)
Big-sized companies(250+ employees)
90%90%of websites are notprofitable
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Sources of visitors
VisitorsVisitors(potential customers)(potential customers)
SearchSearchenginesengines
Direct trafficDirect traffic
ReferringReferringsitessites
20-40%60-80%
<10%
Conversion rate
1-2%
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How to get visitors?
• Link exchange• Direct e-mails• Online advertising• Search-engine optimization
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Link exchange
• Very popular• Low or no effect on search engine rankings• May cause more harm than advantage
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Direct e-mails
• By own database• Collection by registration, which takes a lot of time• If database is purchased it may be illegal• If third-party database is used it is advertisement
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Online advertisements
• Very popular• Costs a lot of money• Measuring the cost of a new customer is necessary
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Search engine optimization
• Improve the positions of a website in search engines for given keywords
• Usage of SEO techniques is increasing heavily worldwide
• Needed:– Search engine friendly website structure– Using ‘permalinks’ is recommended– Lot of external one-way links
• High start-up costs but low running costs
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Suggested method of getting visitors for a websiteduring its life-cycle
number of visitors
time
SEO
Directe-mailsOnline
advertisements
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SEO in case of a pet food webshop
DOG CAT PET
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Multi-site strategy
number of visitors
time
2nd website
1st website
How to Get the Most out of Company Websites?
Roland Schmuck
Thank you for your attention