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“Websites – Competitive, Search Engine Friendly, & Social Media Content”
Wendy Moyer, Sr. Technical Advisor
Websites
SEO
SMO
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Who/How will look for me?
Any Device!
Anywhere!
Many Search Tools!
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Webmaster / Web DeveloperAnalytics & UpdatingWebsite PagesDatabase (formal or informal)Web HostDomain NameStep #1 –
pick a name
Step #3 –
pick a developer
Step #2 –
gather materials
Anatomy of a Website
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Anatomy of a Website
“CALL TO ACTION”
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Mobile Websites
WHY Mobile? 5 Reasons:
1.Mobile Users are different – spend more
2.Mobile gets traffic – all hours
3.Better brand engagement
4.Call to Action may be lost otherwise
5.Reduce Bounce rate
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Mobile Websites
2 Paths: Mobile First or Responsive Web Design
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Mobile Design:Responsive Web
Design
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Mobile Design:Responsive Web
Design
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Mobile Design:Mobile First
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Mobile Design:Mobile First
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Database search
results
keywor
d
submit URL
Search Engines
$$$$
Directory/Listing of Websites
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Hosts & Servers
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What Other T
ypes of Website
s
require a Database???
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Search Engine Optimization
Online Marketing
Email Marketin
g
Social Media
Mobile Apps
Wielding the Website
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Search Engine Optimization – SEO
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Search Engine Optimization
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SEO - Analytics?
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SEO - Back-links
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SEO – Paying for Placement
(Pay-per-View)
(Pay-per-Click)
(AdWords)
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SEO - Placement
PPC or PPV
Organic (no cost)
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Email Marketing
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Your Busine
ss
Social Media Marketing
Micro-Blogging
Sharing
Social Networking
BloggingVideo
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Social Network
Used by Retail, B & B, Small businesses, and organizations focusing on Community
Professional Network – Used by businesses to find other businesses, and new employees.
Businesses in the music/creative sector do best here, but can be used by organizations focusing on community
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Focus on Helping People & Likes will turn to Leads!!
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Every Employee will promote your business & Followers can Turn to LEADS
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You are Your Brand! Create a Nice Profile Pic & feature your Unique Niche!
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Sharing
Pictures and short video can be photo-shopped and added to social network sites.
Technically not used for business advertising, but can use it to promote your brand via photo sharing.
Pin board style website that lets a person/business create collections. Best used to drive traffic/leads to your business.
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Sharing
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Video
Most popular Video-sharing website! Businesses can upload, view and share videos of organization or products.
Again, technically not for business advertising, but can use it to promote your brand via photo sharing.
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Blogging
Blogger – Easy way to share subject matter related to your business. Originally, journal format, now has wide variety of templates.
Wordpress -free and open source blogging tool and a content-management system (CMS) based on PHP and MySQL, which runs on a web hosting service.
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Micro-Blogging
Short & Sweet Information network – 140 characters – can include videos and pictures to make people talk about your Business, products, and events.
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Aside from all the games, social centered, and fun apps, there are business-related APPs that help companies acquire and maintain customers.
But be careful!
Mobile Apps
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Example – perhaps your products are somewhat unique – and you have a computer tool to help select the correct product. Would an App open to anyone provide another company an edge?
Mobile AppsCaution
**An App should give You a competitive edge – Not your Competition!
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User Interface must be simple – no frills – in harmony with your website
Maintain user profile for quick startups– Example App – “Wegmans”
Mobile Apps
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Best business Apps provide a worthwhile product to your customers – Something they use themselves – Something your personnel use for them
** Making your business App a win for the customer will make it a win for your company.
Mobile Apps - Notes
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Further Reading…
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Questions?Donna J Yale, Advanced IT Team Lead PennTAPPenn State Professional EducationPennsylvania State University
E-Mail: [email protected]