HOW TO GET MORE FROM OVERSEAS MARKETS€¦ · HOW TO GET MORE FROM OVERSEAS MARKETS ... • Video...
Transcript of HOW TO GET MORE FROM OVERSEAS MARKETS€¦ · HOW TO GET MORE FROM OVERSEAS MARKETS ... • Video...
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HOW TO GET MORE FROM OVERSEAS MARKETS
Rob Baldry, Flexis Hospitality Solutions
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IDENTIFYING YOUR MARKET
• Current Guest / Customer Profile
• Analytics – Web Site and Social Media
• Other Local Businesses
• DMO Research / Trends
• VB Support
• Which segments are right for you ?
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PRODUCT DEVELOPMENT
• Broaden Your Offering
• Customer Service / Cultural Awareness
• Lead Times
• Rates
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REACHING YOUR MARKET – THE BASICS
• Web Site
• Content
• Video
• Bookable
• Translation
• Email & Enquiry Forms
• Chinese Market Specifics
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REACHING YOUR MARKET - DIGITAL
• Search
• Social Media – TW, FB, Pinterest, Instagram, YouTube, TA
• DMO’s
• Paid - Search Engine
• Paid - Social Media
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REACHING YOUR MARKET – TRAVEL TRADE
• OTA’s
• Groups / FIT’s / Ground Handlers / Guides
• Carriers
• VisitBritain
• GDS
• International Sales Representation
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REACHING YOUR MARKET – IN DESTINATION
• Brochure Distribution
• Referrals
• Joint admissions
• Paid Search – Mobile specific
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MEASURE AND ASSESS
• Capture Customer Data
• Track and Report
• Adapt
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THANK YOURob Baldry, Flexis Hospitality Solutions