How To Forecast Fashion Trends with Social Media
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Transcript of How To Forecast Fashion Trends with Social Media
HOW TO USE SOCIAL MEDIA TO
FORECAST FASHION TRENDS
Professor Wendy K. Bendoni | MAGIC Trend Forecaster | @BendoniStyle
4 KEYS TO PREDICTING
FASHION TRENDS ON SOCIAL MEDIA
1. What is TRENDING currently?
2. WHO is talking about the TREND of interest?
3. Monitor SOCIAL SHARING about a TREND.
4. Confirmation of a trend through SOCIAL PROOF.
TRENDING COUNT
TRACKING BY NUMBERS
CONFIRMATION: CONSUMER SOCIAL PROOF
Curated by Editor Social Proof “Confirmation”
TREND FORECASTING
THROUGH INSTAGRAM
Top 12 Street Photographersto Follow for New York Fashion Week:
1. Melodie Jeng
2. Mark Iantosca
3. Phil Oh
4. Adam Katz Sinding
5. Caroline Blomst
6. Tamu McPherson
7. Tommy Ton
8. Tim Regas
9. Eddie Newton
10. Scott Schuman
11. Karl Edwin Guerre
12. Garance Doré
TOP 6 TRENDS TO
SPOT AT MAGIC
1. Men’s Vintage Tailoring
2. Wandering Nomads
3. Fashion is Art
4. Borrowed Nostalgic Memories
5. Denim Work
6. Minimalist Living
#FindItHere
SNAPCHATTER’S to Follow:
1. Bobbyhundreds
2. Psimadethis
3. ManRepeller
4. Diplo
5. Nowthisnews
6. JeromeJarre
7. Hannahbgood
8. Frmheadtotoe
9. Ryanseacrest
10.SophiaAmoruso
11. Ireneisgood