How to find the right influencer?
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Transcript of How to find the right influencer?
the right influencer How to choose
for your Instagram campaign
can help your brand’s Instagram campaign achieve
great results:
Influencers
EngagementBrand AffinityReach UGC Content
There are 5 main types of influencers:
1. CelebrityLarge scale and widely known
celebrity figures with huge reach e.g actors or musicians
@Beyonce 53.7m
followers
People who have achieved celebrity status through their social media
presence, e.g YouTube stars
2. Social Celebrity
@Pewdiepie 6.6m
followers
Someone who shares an inspirational mix of lifestyle topics, e.g lifestyle with
fashion and entertainment
3. Lifestyle Guru
@eggcanvas 215K
followers
Someone who has built their audience by being an authority on a topic, e.g
Mom blogger
4. Topic Expert
@annybakhireva 340K
followers
Creatives and artists who share amazing content, e.g photographers
5. Creator
@darrylljones 91.5K
followers
Choosing an influencer
depends on your priorities
Reach
Brand affinity
Engagement
UGC ?Content
Reach
Celebrities
The best influencers to raise brand awareness
through large audiences
UGC
Social Celebrities
The best influencers to engage their highly
loyal fans with photo contests and create
content
Brand affinity
Lifestyle Guru
The best influencers to boost brand affinity,
as their audiences aspire to be like them
Engagement
Topic Expert
The best influencers to drive engagement
as they are conversation leaders, with like-
minded followers
Content
Topic Expert
The best influencers to get high quality
content as working for brands is the way for
them to artistically express themselves
Insider tip:
with influencers based on trust is key to successful campaigns
Building relationships
HOW to build relationships based on trust?
77%of influencers saycreative freedomis key for long-term brand collaborations
@mrtin_ , 8.4K likes, 8.8% ER
Need help finding the right influencers? Get in touch with the team
www.brandnew.io [email protected]