How to finance, develop and build utility scale solar projects in MENA

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Are you serious about solar projects in MENA? …the biggest and best MENA solar event of the year… simply unmissable! The Solar InduSTry’S PremIer norTh afrIca and mIddle eaST meeTIng PoInT • SOLAR TARGETS COUNTRY-BY-COUNTRY - Gain exclusive insight into the government targets to develop utility scale solar plants and drive growth • BEST STRATEGIES TO SECURE SOLAR FINANCE - Hear directly from the top international organisations and expert private investors on how to gain the funding you need to develop your next solar project • TECHNOLOGY TERRITORY - Benefit from a comprehensive guide on the technology best suited to each country, enabling you to make the most profitable choices for your plant • WHAT UTILITIES WANT FROM SOLAR - Find out directly from utility companies how they plan to work with solar technology and get the insider’s knowledge that will help you develop long-term partnerships with them • SOLAR PROJECTS UPDATE - Uncover practical tips and advice by hearing real life lessons from plants on the ground and new opportunities for your business in upcoming projects • SOLAR DESALINATION POTENTIAL IN MENA - Prepare your business for the next big solar advancement in the MENA region and find out exactly what you need to know to make the most of this growth opportunity OPEN NOW for the full conference program! Gold sponsor: Industry leaders speakIng Philippe Lorec Mediterranean Solar Plan Jamila Matar League of Arab States Gerhardt Gleissner Abu Dhabi Water & Electricity Company Anhar Hegazi UN ESCWA Michael Geyer Abengoa Solar Thomas Rueschen Deutsche Bank David Gonzalez Garcia European Investment Bank How to finance, develop and build utility scale solar projects in North Africa and Middle East 6 excellent reasons why you must attend this event tHe Best QualIFIed speakers sHarIng tHeIr knOWledge and eXperIenCe WItH yOu! MENASOL 2010 2 nd NOrtH AfricA & MiddLE EASt SOLAr cONfErENcE MAy 4-5, iNtErcONtiNENtAL city StArS, cAirO The conference provided the perfect venue for those who are serious about the solar industry in MENA to move forward with their business plans Samer Zureikat, MENA Cleantech Over 250 solar industry experts set to attend top case studies from the region and international projects Bigger and better exhibition Hall for 2010 Over 20 hours of networking and business building opportunities 4 segments tailor your own conference experience Country by Country sessions, discussion groups, keynote speakers up to $400! register now & SAvE Houda Allal Mediterranean Observatory Energy José Manuel Nieto Acciona

description

The solar indsutry\'s premier North Africa and Middle East meeting point. Top speakers include: Regulators and Minsitries across North Africa and Middle East UN, World Bank, Desertec, Mediterranean Solar Plan, Masdar, Abengoa, Acciona and many more! New for 2010: Site visit to Kuraymat - combined cycle solar plant! For more information visit: www.newsolartoday.com/solar-conference

Transcript of How to finance, develop and build utility scale solar projects in MENA

Page 1: How to finance, develop and build utility scale solar projects in MENA

Are you serious about solar projects in MENA?

…the biggest and best MENA solar event of the year… simply unmissable!

The Solar InduSTry’S PremIer norTh afrIca and mIddle eaST meeTIng PoInT

• SOLAR TARGETS COUNTRY-BY-COUNTRY - Gain exclusive insight into the government targets to develop utility scale solar plants and drive growth

• BEST STRATEGIES TO SECURE SOLAR FINANCE - Hear directly from the top international organisations and expert private investors on how to gain the funding you need to develop your next solar project

• TECHNOLOGY TERRITORY - Benefit from a comprehensive guide on the technology best suited to each country, enabling you to make the most profitable choices for your plant

• WHAT UTILITIES WANT FROM SOLAR - Find out directly from utility companies how they plan to work with solar technology and get the insider’s knowledge that will help you develop long-term partnerships with them

• SOLAR PROJECTS UPDATE - Uncover practical tips and advice by hearing real life lessons from plants on the ground and new opportunities for your business in upcoming projects

• SOLAR DESALINATION POTENTIAL IN MENA - Prepare your business for the next big solar advancement in the MENA region and find out exactly what you need to know to make the most of this growth opportunity

OPEN NOW for the full conference program!

Gold sponsor:

Industry leaders speakIng

Philippe Lorec Mediterranean Solar Plan

Jamila Matar League of Arab States

Gerhardt Gleissner Abu Dhabi Water & Electricity Company

Anhar Hegazi UN ESCWA

Michael Geyer Abengoa Solar

Thomas Rueschen Deutsche Bank

David Gonzalez Garcia European Investment Bank

How to finance, develop and build utility scale solar projects in North Africa and Middle East

6 excellent reasons why you must attend this event

tHe Best QualIFIed speakers sHarIng

tHeIr knOWledge and eXperIenCe WItH yOu!

MENASOL 20102nd NOrtH AfricA & MiddLE EASt

SOLAr cONfErENcEMAy 4-5, iNtErcONtiNENtAL city StArS, cAirO

““

The conference provided the perfect venue for those who are serious about the solar industry in MENA to move forward with

their business plans

Samer Zureikat, MENA Cleantech

Over 250 solar industry experts set to attend

top case studies from the region and international projects

Bigger and better exhibition Hall for 2010

Over 20 hours of networking and business building opportunities

4 segments tailor your own conference experience

Country by Country sessions, discussion groups, keynote speakers

up to

$400!

register now &

SAvE

Houda Allal Mediterranean Observatory Energy

José Manuel Nieto Acciona

Page 2: How to finance, develop and build utility scale solar projects in MENA

North Africa and Middle East – Set for exponential solar industry growth in 2010 and beyond!

reserve your place today – Call +44 207 37 57 575

2009 was a record breaking year for solar investment - governments, private companies and international organisations all committed billions to this emerging industry. As the MENA territory receives so much sunlight each year, it is no surprise that this region is seeing aggressive growth. This trend is set to intensify in 2010.

MENA GrOWtH By tHE NUMBErS

• Egypt has a Combined Cycle Power Plant under construction that is expected to start operating in 2010. A 140 MW ISCC plant with a 20 MW parabolic trough solar field has been built

• Morocco has a $9 billion solar energy project underway, with 5 new sites throughout the country set to produce 2,000 MW of electricity by 2020

• Tunisia - 40 projects are planned for 2010-2016, 29 schemes financed by private sector with the rest by the Tunisian government

• AbuDhabi has seen $2 Billion investment in photovoltaic manufacturing

• MasdarandAbuDhabi - around 1500 MW of CSP is slated for development by 2020, with the first 100 MW already under construction at Madinat Zayed and due for completion in 2011

• Jordan - the JOAN1 project is scheduled to fire up in 2013 - making it the largest CSP project in the world using solar direct steam generation

• Algeria has set the goal of meeting 10 % of all energy demand through renewable energy by 2025. One solar thermal plant is under construction and two more ISCC plants, each with an output of 400 MW and 70 MW CSP, will be developed between 2010 and 2015

Solar energy in the Middle East is going to be a boom market for the next 10 years - with 9,000 MW of concentrated solar power capacity planned by 2020 and more than 40,000 MW by 2030. This is one market you simply can’t ignore.

To position yourself to win big in MENA you need first class information and excellent contacts. And that is why you need to attend the MENASOL 2010 Conference.

MENA-specific questions you need to address...

The potential in MENA is undeniable, investment is pouring in, and almost all governments now support solar projects – but how will this support translate into real world action? The biggest challenge of MENA solar, is that business works differently here. Local knowledge is the gold dust that will transform your opportunity in to a commercial reality. There are a number of questions that are critical to your success:

• HowandwhenwilltendersbeassignedintheMENA region in the short and mid-term?

• Whoarethelocalandinternationalfinancierseager to fund projects in this region?

• Whatuniquetechnicalandlogisticalchallengesarepresented by developing in desert environments?

• Whichtechnologiesaresuitableforwhichregions?

MENASOL 2010 has the answers you need to capitalise on this untapped market

At MENASOL 2010 you will receive two days of region specific solar presentations, case studies and workshops - policy makers, investors and technology experts will share with you the tips, strategies, real-life lessons and best practice guides that will help you get your MENA project off the ground.

Governments No knowledge = No project!

Get the low down on the various policies and regulations that affect solar development - the very knowledge you need to kick start your solar project - direct from the key decision makers from governments and national bodies you want to work with.

Financiers No money = No project!

Today’s financial climate is tough, but at this conference you will hear from banks, venture capitalists, equity investors and international organisations who are willing to bet on solar projects in the MENA region. Hear direct from them what you have to do to win their backing.

Technology Experts No expertise = No project!

Harsh desert conditions present specific technological challenges. Having limited MW’s on the ground, means limited experience that will burn a hole in your project’s finance and future profits! You have to get this right - that’s why we are giving you practical lessons and real-life case studies focused on the technological knowledge you need.

Off Takers No off takers = No project!

Discover which utility companies want to use solar, what needs to be done to overcome their concerns and how you can win their partnerships now and lock in long term relationships that could set you up to supply countries across the region and Europe!

If you are serious about succeeding in MENA you have to attend this event - there is simply no other way you can meet more insiders and hear more business intelligence in two days and at such low cost. It would take thousands of man hours and great expense for you to track down and make all these individual contacts yourself.

Don’t miss your chance to secure your future in MENA and be at the heart of the clean energy revolution.

MAKE THE SMART CHOICE AND BOOK NOW TO GET THE VERY BEST PRICE TICKET AVAILABLE!

CALL +44 207 375 7206 TODAY OR EMAIL [email protected] TO RESERVE YOUR PLACE

Speakers include:

Jamila Matar, League of Arab StatesAnhar Hegazi, United Nations ESCWAChandrasekar Govindarajalu, World BankDaniel Calderon, MasdarPhilippe Lorec, Mediterranean Solar PlanOliver Steinmetz, DESERTEC

Country Representatives

Morocco - Mohamed Berdai, Centre de Dèveloppement des Energies Renouvlables (CDER) Jordan - Walid Shahin, National Research Energy CentreZiad J. Sabra, Ministry of Energy and Mineral ResourcesEgypt - Dr Hafez Salmawy, Egypt Electricity Utility & Consumer Regulatory AuthorityUAE - Daniel Calderon, Masdar

Kilian Balez, RCREEEDavid Gonzalez, European Investment BankRavi Suri, Standard Chartered BankSimon Monk, Instrata CapitalThomas Ruschen, Deutsche BankShereen El Gazza, DowJonesPeter Heller, German Aerospace Centre (DLR)Tamer Shafik, Deputy Commercial Director, OrascomMichael Geyer, Abengoa Solar José Manuel Nieto, AccionaGerhard Gleissner,Abu Dhabi Water and Electricity Company (ADWEC)Houda Allall, Mediterranean Observatory Energy Luis Crespo, ProtermosolarKlaus Wenzel, MED ENECPedro Banda, ISFOCDana Younger, International Finance Corporation (IFC)

More speakers to be confirmed!

Page 3: How to finance, develop and build utility scale solar projects in MENA

For the latest speaker updates Visit www.newsolartoday.com/solar-conference

Here you can see exactly what is taking place at the MENASOL 2010 Summit. check out the unique presentation & panel sessions, roundtables and networking events to design a conference agenda to suit your business needs

Visit the Website - www.newsolartoday.com/solar-conference

EVENt At A GLANcE

day 1Wed

4 May

day 2thu

5 May

day 3Fri

6 May

date

Solar Strategy - Today’s plans and Tomorrow’s opportunities disclosed. Taking a country by country look from the decision makers on solar policy, regulations and plants!

finance - Hearing from a mix of international and regional banks, equity firms, venture capitalists and organizations that are keen to fund solar projects in MENA

networking Party

Perfect to get all the contacts you need!

Technology Territory - Experts showcase what, how and why which technology is best suited to desert conditions. Gain a comprehensive guide on issues and solutions that will save time and money!

off Takers - With so many ambitions solar projects set to get off the ground, who are the early adopters, and how can you work in partnership with them?

Site Visit (optional)

Visit Kuraymat

The Integrated Solar Combined Cycle Power Plant (ISCC) Located 87 km South of Cairo, The ISCC Kuraymat is a first of its kind construction of a combined cycle power plant with solar generated steam input

Sponsored by:

In Partnership with:

All day trip with lunch. A great way to network, check out the plant and get the inside track on how a real plant operates.

LIMITED SPACES AVAILABLE –

BOOK EARLY TO AVOID DISAPPOINTMENT

Morning afternoon evening

WHO atteneded MenasOl last year?Below is a list of some of the companies that attended last year in Abu Dhabi. For information on who you could meet at MENASOL 2010, see the website at www.newsolartoday.com/solar-conference

MASDAR

Dow Chemical

GE Energy

Saudi Aramco

Tyco Flow Control

Mitsubishi Corp

World Bank

Ausra

Samsung C&T Corporation

Acciona Energía

Mulk Holdings

Saint-Gobain Glass Solar

Masdar Institute of Science and Technology

Linde Gas Middle East

Arabian Consulting Engineering Center

Sharp Middle East FZE

Arab Technical Construction Company

Air Liquide

Badr Investments

Chescor Capital

Global Technology Holdings

Siemens

Flagsol

Guardian Industries

Enviromena

ISFOC

US Digital

IDOM

SPX

Torresol Energy

First Solar

Tokai Carbon Italia

Suntrof Mulk Energy Group

Concentrix Solar

Pure Renewable Power

Hitit Solar Enerji

Nolaris

Carruthers Consulting

Semprius

Pure Renewable Power

SCC MENA

SolFocus

Delta Solar System

Taqa Misr

SCHOTT Solar

Bosch Rexroth

Solar Energy WA

National Steel Fabrication

Tecnoma Energia Sostenible

Hawe Hidráulica

Solar Energy WA

Guardian Industries

AES Oasis Energy

Global Technology Holdings

Isolux Corsán

Ausra

Guardian Industries

MJ & sons

Concentrix Solar

Isolux Corsan

Solel Solar Systems

CSEM

Ingemetal

Green Energy

Reem Emirates Aluminum

Lotus Solar Technologies

Sener - Abu Dhabi

Isolux Corsan

Sol3g

New Energy Strategies

Centrotherm Photovoltaics

ACME Tele Power

Electrical Contracting Co

IDOM

Chescor Capital

Olivotto Glass Technology

First Solar

Solar Junction

Silk Road Capital

EnLight Developments

Show off your products & services

MENASOL 2010 offers an excellent range of sponsorship and exhibition opportunities to suite every need and budget. We can literally tailor make a sponsorship package to your needs meaning that you speak, build your brand or organise meetings with the leading figures in the solar space in North Africa and Middle East.

Do not miss out on unrivalled opportunity to do business and secure sales from the solar industry in MENA!

Opportunities available include:

• 1to1meetingswithkeydecisionmakers

• Takeaspeakingslotandaddress200industryleaders

• Showoffyourlatestproductsandservicesintheexhibitionhall

• Buildyourbrandwithexclusivepromotionalopportunities

• Hostinteractiveworkshopswithcoreclientsandprospects

AND MUCH MORE!

Limited opportunities! Secure your space today to ensure you fill your sales book for the next 18 months!

Solution and service providers…ever find yourself asking these questions?

• WherecanIfindnewcustomersformysolarproductsandservices?

• Whichemergingchallengeswilloffermybusinesslucrativeopportunities going forward?

• Whichpartnershipswillallowmetotakemysolutionsintonew markets and add significantly to my bottom line?

Well, ask no more! Secure a sponsorship or exhibition package at MENASOL 2010 and you’ll be guaranteed to meet and do business with over 200 solar industry leaders who need you solutions and services!

Contact Mark Wheeler: [email protected] +44 207 3757 177

More sessions to be confirmed!

Page 4: How to finance, develop and build utility scale solar projects in MENA

How to finance, develop and build utility scale solar projects in MENA, May 2010, Cairo

Check Out the latest program updates! www.newsolartoday.com/solar-conference

CONFERENCE DAY ONE: PLANNING FOR MENA SUCCESS -

FORECASTS, DEMAND, INvESTMENT AND LEGAL ISSUES

keynOte address: unIted natIOns VIsIOn FOr Mena sOlar• DiscoverhowtheUnited Nations ESCWA aims to promote

regional integration and cooperation among member countries though an intensive approach to integrated sustainable management of water, energy and the production sectors

• UncoverallthewaysUniteNationsESCWAcanbenefityourMENA project - your source for reliable forecast data, region specific best practices, effective financial mechanisms, technological expertise and more

Anhar Hegazi, Director, Sustainable Development and Productivity Division, UN ESCWA

sOlar plans and OppOrtunItIes regIOn By regIOn Region specific keynote panels 1) North Africa 2) Middle East

Benefit from exclusive insights from Ministries of Energy from both regions as they discuss the projects currently in development in their area - giving you the knowledge you need to enter these markets with confidence. Get these crucial questions answered:

• Whatisthedemandforelectricity?Whatisthedemandforwater?

• Whatpoliciesconcerningrenewableenergygoalsarecurrently in implementation and what is expected of solar energy?

• Whattendersareavailableandwhenwilltheybeupforgrabs?

• Whatsolartechnologiesareforecasttosucceedintheregion?

• Whatprojectsareplannedandonthehorizon?

• Howsolidisthegovernmentcommitmenttosolarenergy?What legal and regulatory framework is being put in place to foster solar project development?

• Whatguaranteesaregoingtobemadetosecureandstimulate ongoing solar investment?

• Whatarethebestlocationsforsolarplantsandwhatlandand grid connections are available?

Jamila Matar, Ministry of Energy, League Of Arab States

Mohamed Berdai, Director International Cooperation, Centre de Dèveloppement des Energies Renouvlables (CDER)

Walid Shahin, Acting President, National Research Energy Centre (NERC)

Ziad Sabra, Director of Alternative Energy And Energy Efficiency Department, JordanMinistryofEnergyandMineralResources

Egypt Minister of Electricity -Representative TBC

New and Renewable Energy Authority - Representative TBC

Ayadi Ben Aissa, Managing Director, Agence Nationale de la Maitrise de l’Energie (ANME)

UEA

Masdar – Representative TBC

Pierre El Khoury, Acting Project Manager, Syria Ministry of Energy & Water

tHe eMergIng regulatOry FraMeWOrk FOr Mena sOlar• Findoutexactlywheretostartprojectsandhowto

guarantee national support by examining the various areas of law reform that impact renewable energy projects

• Understandingincentives:mastertheintricaciesoffeedin tariffs, competitive bidding, green certificates, export opportunities, finance structures and more

Dr Hafez Salmaway, Egypt Electricity Utility & Consumer Regulatory AuthorityKilian Balez, Acting Director - Head of Interim Secretariat, RCREEE

lOCal legal Issues laId Out • Heardirectfromregionspecificlegalexpertsthatcanspell

out for you what hurdles you need to watch out for so you can get your project underway without delay

• Youneedalegalstrategy-discoverwhatyouhavetoknowabout the local legal framework so you can plan ahead to maximise your time and resources

seCurIng InternatIOnal InVestMent FOr Mena prOJeCts• Internationalandregionalbodieswilldetailwhatfundingis

available to kick start your project developments and guide on how to secure it

• Defining‘renewable’-understandwhatcanbeclassedasa‘renewableproject’andseeexactlywhichtypeofplantsyouneed to focus on to qualify

• Forwardthinkingfinance-findouthowlongfundingwillbeavailable for and what long term support incentives are in place

• Discoverhowtospeakthelanguageyourinvestorswanttohear-Findouthowtoclearlyexplainhowyourproject’sdevelopment can contribute economically to the region, create jobs and stimulate growth

Chandrasekar Govindarajalu, Senior Environmental Specialist, World BankDana Younger, Global BD Renewable Energy, International Finance Corporation

InVestMent Case study: • GainarareglimpseabouttheMediterraneanSolarPlan

goals, the technical and financial barriers to be overcome to achieve them

• HearabouttheEuropeanInvestmentBank’scontributiontothe Mediterranean Solar Plan and how your business can learn from their strategy

David Gonzalez, Energy Engineer in the Projects Directorate, Renewable Energy & Energy Efficiency Division, European Investment Bank

IdentIFyIng and WInnIng prIVate InVestMent • Giveyoursolarprojectthegreatestchanceoflongterm

success by finding out where best to target your financing campaign

• Heardirectlyfrombanks,privateequityandventurecapitalists on how they evaluate new investments so that you know how best to pitch your project to secure the capital you need

Daniel Calderon, Investment Manager, MasdarSimon Monk, Managing Director, Instrata CapitalRavi Suri, Investment Manager, Standard Chartered BankThomas Ruschen, Global Head Asset Finance & Leasing, Deutsche BankShereen El Gazza, Reporter, DowJones

Generating new business is not just about what you know but also who you know, especially in MENA.

With this in mind MENASOL 2010 has been tailor made not only to arm you with key industry knowledge but also to help you make key connections that will translate opportunity to real projects in the region.

Hear are some unbeatable ways to make contacts and form long term business partnerships in MENASOL 2010!

Networking Party

With over 250 solar industry leaders in attendance you’ll want to meet and do business with everyone you need to. That’s why we have organised the MENASOL 2010 Networking Party after the first day of the conference. Make sure you clear your diary for this important networking event!

Site Visit

Enjoy the unique opportunity to visit the Integrated Solar Combined Cycle Power Plant (ISCC) and talk with delegates outside the conference room in a relaxed and informal atmosphere.

Expo

Our new bigger exhibition hall gives you space to meet the service providers that will help take your business to the next level.

Online networking

New for 2010! Connect with top level delegates, speakers and sponsors before and after the event and build relationships with the people that really matter – set up your meetings right away.

Workshops

More time to connect, meet people and discuss the key questions you want answers for including as how to solve the water issues and what technology is best suited to the environmental conditions in MENA.

Extended coffee and lunch breaks

All networking breaks have been extended – giving you more time to walk the floor, talk to the people that matter and build relationships you need for long term success.

netWOrk yOur Way tO neW ClIents and neW BusIness In Mena

Page 5: How to finance, develop and build utility scale solar projects in MENA

How to finance, develop and build utility scale solar projects in MENA, May 2010, Cairo

reserve your place today – Call +44 207 37 57 575

CONFERENCE DAY TWO: TOTAL GUIDE TO SOLAR DEvELOPMENT IN MENA

keynOte address: InternatIOnal suppOrt FOr Mena sOlar• GetanupdatefromtheWorldBankonhowyoucanbenefit

fromthe‘CleanTechnologyFund-aconcentratedsolarpowerscale-up program in the Middle East and North Africa region

Chandrasekar Govindarajalu, Senior Environmental Specialist, World Bank

CrItICal COnsIderatIOns FOr desert plant deVelOpMent• ‘Desertconditions’ experts speak on the environmental

challenges your solar project is going to face and what vital expertise and knowledge you should plan to have before you start building

• Avoidcostlysurprisesandguaranteeyourplantgetsoffthe ground by hearing about the various country specific considerations you need to be aware of

• Hearcasestudiesdirectlyfromupandrunningsolarprojectsand how they have managed to maintain high performance even under harsh environmental conditions

Peter Heller, Project Manager, German Aerospace Centre, (DLR)

OVerCOMIng desert COndItIOns teCHnICal CHallenges*• Water-findouthowtomaximisethedesert’sscarcest

resource and discover how often and where water can be supplied from

• Discoverthe‘know-how’neededtocombatenvironmentalissues and maintain the efficiency and cost effectiveness of your plant

• AnA-ZguideonhowtoplanyourO+Mstrategyindesertconditions*

tHe epC COntraCtOrs COnundruM*• SaveyourselftimeandmoneyandfindoutwhoaretheEPC

contractors in the region you are targeting

• EPCcontractorsspeakabouttheirexperienceontheground,providing you with a comprehensive guide to navigate the pitfalls you might not otherwise hear about when preparing your MENA project

epC super panel*• Getanswerstothebigquestions;risksharingwiththeowner

oftheplant,sourcingcomponents,O+M,localpartnershipsand environmental assessments. Key knowledge that will save your bottom line!

Case studIes: plants COnstruCted & under COnstruCtIOn• Hearadetaileddescriptionofalltheessentialandlogistical

considerations in running an operational plant

• Realdatafromthefieldoncostsofconstruction–thevitalbottom line figures you want to hear to create more accurate and realistic fiscal predictions

• Bestpracticeoperationsandmaintenancestrategies–lessonsstraight from the field that will tell you how and where you can save money

Tamer Shafik, Deputy Commercial Director, OrascomMichael Geyer, Director International Business Development, Abengoa SolarJose Manuel Nieto, Thermoelectric Projects & Construction Director, Acciona

tOp teCH CHOICes - CHOOsIng tHe rIgHt teCHnOlOgy FOr yOur regIOn*• WhichapplicationsareCSP,CPVandPVbestsuitedfor?

Through real life case studies hear lessons learned and practical advice on what worked and what didn’t and how that is now affecting future development plans for upcoming solar projects

• Gainaninsightintohowsolarcostshavecomedownandwhen the industry can expect to compete with traditional energy solutions on a level playing field in this region

utIlIty OFF-takers - tHe Way FOrWard FOr Mena?• Discoverwhich utility companies want to use solar and how

they plan to push forward with developing projects

• Meettheutilitiesneeds-findoutwhatneedstobedonetoovercome their concerns, win their partnerships now and lock in the long term relationships that will position your solar project for long term success

• USandEuropeanutilitiescasestudies-benefitfromthesolardevelopment lessons learned by utilities across the globe

Gerhard Gleissner, Managing Director, Abu Dhabi Water and Electricity Company, (ADWEC)Houda Allall, Mediterranean Observatory Energy (OME)

lessOns learned FrOM spanIsH sOlar• Heardirect from the heart of Spanish CSP, with over 2GW

of CSP construction on the way. Get the inside track on why Spain is considered the global leader in solar

• BenefitfromreallessonslearnedinSpainandhearthebestpractice tips, expert advice and strategies that you can apply to MENA region developments

Luis Crespo, Secretary General, Protermosolar

leadIng Mena regIOn prOJeCts update• DoesMENA have the potential to power Europe? Hear an

update on how Desertec is reaching for this goal and how they plan to get there

• WhoispromotingsolarinMENA?Getanupdatefromthevarious renewable energy and solar specific associations planning to push up solar capacity in the region including the Mediterranean Solar Plan

• MENAeffortsacrosstechnologies–hearaboutthenewCPVtest centre, solar projects in Masdar City and the projects being planned

Philippe Lorec, Direction Generale de l’Energie et du Climat, Mediterranean Solar PlanOliver Steinmetz, Member of the Supervisory Board & Co-Founder at DESERTECFoundation DESERTECKlaus Wenzel, Team Leader, MED ENECPedro Banda, Director Principal, ISFOCRepresentative TBC, Masdar City

desalInatIOn - HOW sOlar Can serVe tHe regIOns Water needs*• Gainanoverviewonthepotential of solar energy as an

attractive alternative to existing methods of water desalination in sun drenched MENA countries

• Whysolardesalinationshouldbeonyourradar-heartheverylatest projected growth for solar desalination and which locations present the most promising opportunities for your company

• Findoutwhoarethekeyfigureswhoarelookingtoinvestindesalination projects that you need to partner with

““

””

”* If you would like to get involved in this session please contact: Mark Wheeler email: [email protected] +44(0)207 375 7177

Mohit Abraham US Digital

The conference was an excellent way to meet the players in the MENA Solar Market. There were some eye-opening discussions that were held. On the

whole, it was a very valuable experience for me.

Antoine Echard Delta Solar System

A good mix of technology aspects along with interesting

economic global views to better understand the CSP

business development in the MENA region

Suntrof Mulk Energy Group

It was great. Looking forward to next year!

Dalya Al Muthanna General Electric

A very successful event and a great opportunity to network

with industry peers

Khaled Badr-El-Din BADR Investments

This was my first Solar conference and I thought

it went very well, I was presented with all the

opportunities to network and discus ideas with lots of people that are involved in the same market worldwide

Michael Jungreis Solel

Overall, very well planned.Good mix between

networking and panels

Samer Zureikat, MENA Cleantech

The conference provided the perfect venue for those who are serious about the solar

industry in the MENA to move forward with their business

plans

Page 6: How to finance, develop and build utility scale solar projects in MENA

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Exp 15 Apr ‘10

Standard Price

Platinum Pass •Fullaccesstoallconferencesessions•Fullaccesstoexhibition•Attendanceatallsocialand

networking events on May 4-5 •Postconferenceonlineaccesstoall

audio and summit presentations

$1395 $1595 $1695 $1795

Gold Pass •Accesstoallconferencesessions•Fullaccesstoexhibition•Attendanceatallsocialand

networking events on May 4-5

$1195 $1395 $1495 $1595

Academic Pass •AvailabletoacademicsandNGOsonly

- all will be verified •Accesstoallconferencesessions•Fullaccesstoexhibition•Attendanceatallsocialand

networking events on May 4-5

$845

$895

$945

$995

Post conference audio, presentations and data•Postconferenceonlineaccesstoall

audio and summit

$300

Site Visit Kuraymat •OnMay6(postevent)•Transportationtothesiteandbackto

the hotel - Lunch & Access to the site

$200 Limited spaces! Sign up early to secure availability!

2. delegate details Quote this code when booking online and receive an extra $50 off your pass price!

Customer Priority Code:

MENASOL 2010

group discountsTake advantage of New Solar Today’s unique group disconts. The more people you bring the more money you company saves!Contact the NEW Solar Today teamon+442073757206oremail [email protected] for more details.

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MENASOL 2010