How to Ensure Sales Training Success
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Transcript of How to Ensure Sales Training Success
![Page 1: How to Ensure Sales Training Success](https://reader034.fdocuments.in/reader034/viewer/2022042615/55c746ebbb61ebff268b4623/html5/thumbnails/1.jpg)
REQUIREMENTSto Running an EffectiveSales Training Program
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Full Executive Buy-In on Sales Training1
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Resistance, time and budget constraints are often factors in
ineffective sales training
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Commitment from senior
management is
crucial
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Focus on a training pilot that builds a
business case for training
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Understand what drives most
impactfulchanges in
selling behavior
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Training Partner Is Willing to Invest Time in Learning About Your Business2
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The training provider must invest the time…
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to learn about your
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how its sales professionals engage with clients
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…to make training relevant to learners
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Sales Training Content Aligns with Your Training Priorities3
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Off-the-shelf training provides
skills with littlepractical application
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Training content must align with skills and behaviors important to an specific sales role
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Two-Thirds of the Training Program is Focused on Skills Application4
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Avoid lecture-based programs
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Skills development & adoption require
active engagement & participation
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2/3 OF TRAINING SHOULD INVOLVE:
Interaction in discussions
Exercises
Team activities
Role-plays
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Sales Training Content Is Customized for Your Business5
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Participants will have a difficult time applying the skills…
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…unless training is
customizedfor their business
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Personalizetraining to avoid risk of visceral rejection
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Sales Managers are Committed to Train and Provide Ongoing Sales Coaching
6
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Sales managers
needto provide input, participate, and
reinforce the training program
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Ongoingsales coaching helps participants continue to apply learned skills
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Learn How to Motivate Your Team for Training Success & More!
Download White Paper
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BY Norman Behar.
@NormanBehar