How to Easily Set-up a Facebook Business Page
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A FACEBOOK BUSINESS PAGE
H O W T O
CREATE
heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 1
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My #1 goal here is to make YOU a better Facebook Marketer.
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heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 4
Maybe you've created a Facebook business
page before -- or maybe
you haven't --
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or maybe you created one in haste and aren't sure you did everything
right.
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Today, I want to walk you through the process of
how to create a Facebook Business Page the right
way.
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get Lets
STARTED!
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{ } 1 Go to "Create Page" Link
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There are lots of ways to get
to this page, but I'll make it
easy for you. Just click here:
https://www.facebook.com
/pages/create/
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Log in using your
Facebook Account.
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{ } 2 Choose a Page Type
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Choose one of the following:
1 Local Business or Place
2 Company, Organization or Institution
3 Brand or Product
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Choose one of the following:
4 Artist, Band or Public Figure
5 Entertainment
6 Cause or Community
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You'll need to decide
which page type is best
for you as each type has
different benefits &
drawbacks. heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 16
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Lets choose Local Business or Place
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{ } 3 Choose a Category
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If you choose a page type
other than Cause or
Community, then you'll
need to choose a
Category for your page.
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You're category is VERY important with Graph Search -- so choose wisely so people can find you easier.
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Just click the dropdown
and you'll be given plenty
of choices.
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For this tutorial, lets choose Business Services.
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{ } 4 Choose a Business Name
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Its pretty siple -- yet SUPER important.
Enter your exact business
name here.
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Keep in mind that people need to be able to find your business in Graph Search -- so choose the name people know you by.
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If your page name is too
generic, Facebook could
take it over as a
"Community" page --
which limits the page
features. heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 27
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Enter your address & phone
number
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Entering an address &
phone number is only
necessary if you select
"Local Business or Place"
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-- all other page types
require only the Category
& Business name.
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{ } 5 Agree to Facebook Pages Terms
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To proceed further in
creating your business
page you must agree to
Facebook's terms.
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It's a good idea to read over these terms every few months, as Facebook is constantly tweaking them.
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Inside the Facebook Pages Terms you'll find out information regarding:
1 Page Administration
2 Content
3 Page Management
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Inside the Facebook Pages Terms you'll find out information regarding:
4 Page Names
5 Collection of Data
6 Page Features
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Inside the Facebook Pages Terms you'll find out information regarding:
7 Advertising on Pages
8 Cover Photos
9 Apps on Pages
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Inside the Facebook Pages Terms you'll find out information regarding:
10 Offers
11 Promotion Guidelines
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As a page owner, this
information should
definitely stay familiar
with.
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{ } 6 Click Get tarted
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Now that you've
followed the first 5 steps,
it's time to "Get Started".
So click the blue button.
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So, click the blue button
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{ } 7 Set Up Page
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Heres where the fu starts!
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You can choose to fill out
this info or you can skip
it. The best thing to do is
fill it out now.
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The info will show up on
your "About" page and in
the "About" section on
your page's Timeline.
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Youll eed to eter the followig:
1 Category -important in Graph Search)
2 Add a Description -your About Section in your Timeline
3 Website -how to find you online outside Facebook
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Facebook then asks you
"Is XYZ business a real
establishment, business
or venue"? Check Yes
anyway.
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Once you select Yes, Facebook
will ask you "Will XYZ business
be the authorized and official
representation of this
establishment, business or
venue on Facebook?". heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 49
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Check Yes -- unless you're
setting up a fan page for a TV
show or celebrity and aren't
the official brand
representative.
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Once you're finished
with the above info,
you'll see something
like this:
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Notice how I selected
multiple categories and
Facebook gives me
more to choose from.
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Select the ones that
apply & click the "Save
Info" button.
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{ } 8 Add Profile Picture
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Your image needs to be
at least 180 pixels wide
in order for Facebook
to accept it.
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Upload your image
from your computer or
import from website
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Click here to import
from website
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Enter your URL here and click
Import
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Then, click Next
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{ } 9 Add to Favorites
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Facebook will now walk
you through a few
steps.
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The first one directs
you to add your Page to
Favorites
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Adding your Page to
your Favorites means
that you can easily
access it anytime
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Click Add to Favorites
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Then, click Next
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{ } 10 Preferred Page Audience
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This is a great way to get
your initial burst of
Likes.
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Facebook will ask you of
your preferred target
audience.
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Include geographical
location (country,
state/province, ZIP)
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Or, simply drop pin on
the map to include
locations
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Choose your Preferred
Page Audience in terms
of Age, Gender and
Interest
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heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 76
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Then, click Save
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{ } 11 Like your Page
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Facebook will now
walk you through a
few steps.
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Everything you need to
manage your Page is in
these tabs
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Then it directs you to
Like your Page
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Click Skip if you aren't
ready for people to see
your page, it's probably
best to hold off on
Liking it just yet. heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 82
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{ } 12 Invite your Facebook Friends & Email Contacts
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This is a great way to
get your initial burst of
Likes.
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But as mentioned above,
if your page isn't 100%
ready for primetime then
hold off on inviting
people just yet.
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{ } 13 Share Something
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At this point, Facebook
considers your Business
Page ready to go &
encourages you to share
a status update to your
Timeline. heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 89
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But if you don't have any
Likes yet, no one will see
it -- unless they come to
your Timeline later.
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You might consider
posting a "Welcome"
image or greeting.
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{ } 14 Add a Cover
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Facebook doesn't prompt
you to upload a cover
photo like it does on all
of the other setup
features. heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 94
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But you should definitely
add a cover to your page
-- otherwise it looks like
it's not ready for
business. heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 95
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Your cover needs to be
851 pixels wide, 315
pixels tall & less than 100
kb to get the best load
time. heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 97
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Your Facebook Business Page is Created!
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Congrats! You've officially
created a Facebook
business page! Hopefully
this step-by-step guide
was helpful to you.
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Now it's time to start
marketing with your
Facebook page.
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You can read other great resources and tutorials on my blog. Please visit Your Stellar Virtual Professional Partner
on the website below. I would love to read your
comments and suggestions. heartiequeen.wordpress.com | Your Stellar Virtual Professional Partner 102
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A life spent making mistakes is not only more honorable, but more useful
than a life spent doing nothing. ~ George Bernard Shaw