How to drive business with travel data intelligence
description
Transcript of How to drive business with travel data intelligence
![Page 1: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/1.jpg)
Driving business with data intelligence
Webinar
20 March 2014
![Page 2: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/2.jpg)
Your hosts
Kevin May Editor & moderator
Gene Quinn CEO & producer
![Page 3: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/3.jpg)
Your panelists
Ellis Connolly VP Sales, Americas & Australia TrustYou
Amir Lehrer Manager E-Strategy Alberta Hotel & Lodging Association & Check In Canada
![Page 4: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/4.jpg)
Poll no. 1
![Page 5: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/5.jpg)
Poll no. 2
![Page 6: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/6.jpg)
Ellis Connolly, VP Sales Americas and Australia, TrustYou
Amir Lehrer,
Manager of E-‐Strategy for Alberta Hotel & Lodging AssociaBon and Check In Canada
Kevin May,
Editor & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
DRIVING BUSINESS WITH DATA INTELLIGENCE
![Page 7: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/7.jpg)
Years Ago…
Traditional ads and marketing
![Page 8: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/8.jpg)
Now: The Review Ecosystem
Facebook Trivago
![Page 9: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/9.jpg)
How Travelers Use Review Data
79% of consumers trust online reviews as much as personal recommendations – this is an increase of 10% compared to 2012. Source: BrightLocal Study 2013
There are currently 2 0 0 + m i l l i o n reviews writ ten across the Internet. Source: TrustYou
81% of all reviews are positive. Source: TrustYou
87% of users agree tha t TripAdvisor hotel reviews "help me feel more confident in my decisions.“ Source: TripAdvisor
![Page 10: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/10.jpg)
USING STRUCTURED DATA TO DRIVE BUSINESS
![Page 11: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/11.jpg)
At A Glance:
Overall Score 81 Reviews / Property 50 Response Rate 32% Popularity 70% Service 80 Room 67 Internet 66 Hotel 82 Grounds 72 Food 78 Hotel Building 63 Ambiance 75
Actionable Insights
![Page 12: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/12.jpg)
12!
Semantic Analysis
![Page 13: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/13.jpg)
13!
DesKnaKon Overall Score Popularity Hotel Food Service Price Friendliness
Orlando 88 90% 89 80 83 71 92
Los Angeles 83 88% 83 80 85 68 95
Honolulu 81 70% 82 78 80 72 94
Venice 81 61% 83 78 89 77 90
St. John's 78 50% 74 70 83 50 97
Competitive Intelligence
![Page 14: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/14.jpg)
Performance Reviews Popularity
Property Last 30 days
Prev. 3 months
Last 30 days
Prev. 3 months
Last 30 days
Prev. 3 months
Aston Waikiki Beach Tower 86 85 26 82 91% 90% The Modern Honolulu 91 88 71 249 96% 96% Halekulani 92 92 39 143 61% 61% Trump Intl. Waikiki Beach Walk 89 92 65 255 100% 100%
The Kahala Hotel & Resort 89 87 49 231 94% 93% Hotel Renew by Aston 84 81 53 147 68% 68% Outrigger Reef on the Beach 87 88 97 306 71% 71% Outrigger Waikiki on the Beach 86 84 55 188 82% 81% Royal Garden at Waikiki 87 88 11 40 71% 71% Embassy Suites Waikiki Beach Walk 87 86 33 176 76% 76%
Educate Member Hotels For Better Performance
![Page 15: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/15.jpg)
Reputation is Integrated in the Booking Process
15!
![Page 16: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/16.jpg)
To Make Decision Making Easier for Travelers
16!
![Page 17: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/17.jpg)
17!
www.wego.com
Increase Conversions with Meta-Reviews
![Page 18: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/18.jpg)
Poll no. 3
![Page 19: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/19.jpg)
A CASE STUDY: CHECK IN CANADA
![Page 20: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/20.jpg)
A TrustYou Case Study: Check In Canada
![Page 21: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/21.jpg)
• AHLA inspects all properBes for minimum standards in Alberta annually since 1987
• Very costly • Time consuming • Based on a once/year snapshot of the property • Published “Official Alberta AccommodaBon Guide”
Approved AccommodaBon Program for Alberta Canada
![Page 22: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/22.jpg)
• EvoluBon of Alberta Approved AccommodaBon Program to on-‐line and naBonal scope
• Upgrade the consumer experience when choosing hotels • Launched www.checkincanada.com • Search, filter, book direct • Using TrustYou to deliver consumer generated content in
real Bme
Check In Canada
![Page 23: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/23.jpg)
![Page 24: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/24.jpg)
![Page 25: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/25.jpg)
• While upgrading the accommodaBon search process in real Bme, we can now upgrade the inspecBon process in real Bme
• Use TrustYou to track quality of all accommodaBons all year long in real Bme
• Ensure accommodaBons always meet our minimum standards
Using TrustYou
![Page 26: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/26.jpg)
• TrustYou won’t completely replace inspecBons but will greatly supplement them
• More accurate assessment of quality of accommodaBons in the province and how the AHLA can provide more value
• Our goal is to improve quality standards for accommodaBons in the province
Future Use of TrustYou
![Page 27: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/27.jpg)
Poll no. 4
![Page 28: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/28.jpg)
Q & A
![Page 29: How to drive business with travel data intelligence](https://reader034.fdocuments.in/reader034/viewer/2022050904/5458eb15b1af9fba5d8b4e84/html5/thumbnails/29.jpg)
Thank you!
Send your questions and comments to [email protected]
Replay and presentation of webinar will be available on www.tnooz.com