The Mobile Experience – The mobile magnifier?

Around the mobile world in 160chars

• No lists of bullets – visually appealing• What’s the key message – integrating mobile or user experience?• Contents slide• Stat attack – let’s see those digits

Mcommerce, retail stats – oxygen 8 etc.• Evolution of Mobile

- Shazam success story – and why?-

• What’s working well and why?§Retail – Pizza ExpressTravel – Tony Bean?Automobile???

• Messaging as a core enabler, not the end• What’s coming? Future trends in retail

Wearepopup, Viewsy – see how stores are used (as per google analytics)Dressipi and Yreceipts (aggregating retail data and coupons etc)

• Some takeaways – summary – 3 points to remember

• Use images – call restaurant

Stat attack – use mobile imagery

• Mobile app usage increases by 115%

• Check Jcole research• M-commerce

What’s working well?

• Bicester Village

Examples and why

• Ikea – navigator?

• New Look• Social Sharing Mobile optimised• No reviews• Simple clear and quick to checkout

Test content Test content

Test content Test content

Test contentTest content

Takeaways

• MOBILE-FIRST• User Experience/Usability – Simplify based on behaviour• Localise• Personalise• Contextualise• Context really is vital as mobile magnifies irrelevance• Flowd example – 9 versions, crowd-built, Finnish fastidious

focus on user experience• Personalisation in mobile – smart data• Integrate Reviews – as per online• Secure the purchase

Taking smart shortcuts to local growth

What’s in store…

• Who, What, Why?• Embrace the difference• Localise• Personalise • Productise• Socialise• Tribalise

Who, What and Why?

• Who are we?• What do we do?• WHY do we do it?• Who for?

“Marketing Boost has helped us to identify and develop new business opportunities in the UK and localise our Product and Marketing offer. Their market knowledge and strong network of connections helped to shape our thinking, develop our own partner network and continue to grow our presence in the UK.” Ville Osterlund, Managing Director www.interquest.com

Embracing our differences…

Make a difference

• Product USP• Technology• Marketing campaign• Location & Availability

Finding the familiar fusion

Keep it familiar

• Customer needs you meet• Tangible Benefits• Metaphors & spelling• Research on British buyers• Buying process insights

Growing locally…

Steps to growing locally…

Localise

Personalise

ProductiseSocialise

Tribalise

Futurice go local and personal

Zilta getting personal

Zilta product focus on mobile and benefits

Telling their stories

• Futurice - Content Marketing for B2B buyers• Zilta - Awareness and Funding• InterQuest - Awareness and prospecting

Digia – building a following around music

How others engage with us…

Our Nordic clients typically request…• Marketing Strategy sessions• Marketing Coaching• Digital Marketing – Mobile, Social and Web• Customer and Market insights/research

Working together for success…

It’s time to mobilise…

• Go Local• Get Personal• Offer Product • Be Social• Build Tribe • Ask for local knowledge and shortcuts

Take smart shortcuts to local growth

www.marketingboost.co.uk