How to create mind-blowing stories for digital marketers
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Transcript of How to create mind-blowing stories for digital marketers
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How to create mind-blowing stories for digital marketers
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Moz.com Blog
#digitalolympus
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Quality
#digitalolympus
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Buzzsumo.com Blog
#digitalolympus
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Data-driven stories
#digitalolympus
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Hubspot.com Blog
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Actionable content
#digitalolympus
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There are thousands of ‘other’ blogs that all follow the same strategies.
#digitalolympus
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Why should I worry about that?
Because you’re wasting your time and resources
#digitalolympus
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With the help of the right content:
You stand out, especially when you don’t have the name and recognition
Publicity: build your name for yourself, improve your image
#digitalolympus
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Moz.com blog Top Authors
#digitalolympus
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What works?
#digitalolympus
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Effective content requires:
In-depth analysis of content that have been proven to be viral and linkable
Audience research
Outreach
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about my audience?
Where can I learn
#digitalolympus
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Twitter Analytics
#digitalolympus
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Facebook Audience Insights
#digitalolympus
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FollowerWonk
#digitalolympus
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Inbound.org
#digitalolympus
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SimilarWeb
#digitalolympus
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SEMrush Keyword Tool
#digitalolympus
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Finding the most sharable and linkable content in a
few clicks
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The most sharable content has a slim chance to get a lot of links.
#digitalolympus
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Are you f*cking kidding
me?
#digitalolympus
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BuzzSumo and Moz Researh
#digitalolympus
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Moz Content Performance Avr number of Social Shares = 3273
Avr number of referring domains = 70,76
#digitalolympus
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Tools to useto get this data
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BuzzSumo
#digitalolympus
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Ahrefs
#digitalolympus
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Ahrefs Batch Analysis
#digitalolympus
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5 hacks that will boost an outreach process
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Increasing the effectiveness of outreach through involving:
Experts
Digital Marketing tools
Sharing your content on the relevant communities
#digitalolympus
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Working with experts:Number of Social Shares = 1.5k
Number of referring domains = 61
#digitalolympus
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Involving Digital Marketing Tools
#digitalolympus
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Involving Digital Marketing Tools
#digitalolympus
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Inbound.org
#digitalolympus
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Here’s how a post has performed in September:
#digitalolympus
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bit.ly/alex-linkedin
@AlexTachalova
Facebook.com/alexandra.tachalova
Alextachalova.com / DigitalOlympus.net
Thank you!
#digitalolympus