Social-Selling Success Stories From B2B and B2C Brands · Social-Selling Success Stories From B2B...

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Social-Selling Success Stories From B2B and B2C Brands The Social Shake-Up Kathleen Celano Social Media Content Supervisor @kathleencelano | #socialshakeup

Transcript of Social-Selling Success Stories From B2B and B2C Brands · Social-Selling Success Stories From B2B...

Page 1: Social-Selling Success Stories From B2B and B2C Brands · Social-Selling Success Stories From B2B and B2C Brands. The Social Shake-Up. ... May 22-24, 2017 | Atlanta 88% of marketers

Social-Selling Success Stories From B2B and B2C BrandsThe Social Shake-Up

Kathleen CelanoSocial Media Content Supervisor@kathleencelano | #socialshakeup

Page 2: Social-Selling Success Stories From B2B and B2C Brands · Social-Selling Success Stories From B2B and B2C Brands. The Social Shake-Up. ... May 22-24, 2017 | Atlanta 88% of marketers

#socialshakeup @kathleencelano

Page 3: Social-Selling Success Stories From B2B and B2C Brands · Social-Selling Success Stories From B2B and B2C Brands. The Social Shake-Up. ... May 22-24, 2017 | Atlanta 88% of marketers

May 22-24, 2017 | Atlanta www.socialshakeupshow.com

88% of marketers want to know how to measure their social media ROI.Source: HubSpot

#socialshakeup @kathleencelano

Page 4: Social-Selling Success Stories From B2B and B2C Brands · Social-Selling Success Stories From B2B and B2C Brands. The Social Shake-Up. ... May 22-24, 2017 | Atlanta 88% of marketers

May 22-24, 2017 | Atlanta www.socialshakeupshow.com

But only 42% say they are able to measure their social activities.Source: HubSpot

#socialshakeup @kathleencelano

Page 5: Social-Selling Success Stories From B2B and B2C Brands · Social-Selling Success Stories From B2B and B2C Brands. The Social Shake-Up. ... May 22-24, 2017 | Atlanta 88% of marketers

#socialshakeup@kathleencelano

Page 6: Social-Selling Success Stories From B2B and B2C Brands · Social-Selling Success Stories From B2B and B2C Brands. The Social Shake-Up. ... May 22-24, 2017 | Atlanta 88% of marketers

#socialshakeup@kathleencelano

41% of attendees were using Facebook to access show information.

Page 7: Social-Selling Success Stories From B2B and B2C Brands · Social-Selling Success Stories From B2B and B2C Brands. The Social Shake-Up. ... May 22-24, 2017 | Atlanta 88% of marketers

#socialshakeup@kathleencelano

2015: Highest Single-Day Attendance

2016: Top 5 All-Time Attendance

Page 8: Social-Selling Success Stories From B2B and B2C Brands · Social-Selling Success Stories From B2B and B2C Brands. The Social Shake-Up. ... May 22-24, 2017 | Atlanta 88% of marketers
Page 9: Social-Selling Success Stories From B2B and B2C Brands · Social-Selling Success Stories From B2B and B2C Brands. The Social Shake-Up. ... May 22-24, 2017 | Atlanta 88% of marketers

May 22-24, 2017 | Atlanta www.socialshakeupshow.com

30% discovered a new product on Facebook

#socialshakeup @kathleencelano

Source: Social Media Today

20% said Facebook led them to buy a new product/service online

Page 10: Social-Selling Success Stories From B2B and B2C Brands · Social-Selling Success Stories From B2B and B2C Brands. The Social Shake-Up. ... May 22-24, 2017 | Atlanta 88% of marketers

May 22-24, 2017 | Atlanta www.socialshakeupshow.com

LinkedIn drives more than half of all social traffic to B2B blogs and sites.

#socialshakeup @kathleencelano

Source: LinkedIn

10% more likely to purchase on e-commerce sites than other social network usersSource: HootSuite

Page 11: Social-Selling Success Stories From B2B and B2C Brands · Social-Selling Success Stories From B2B and B2C Brands. The Social Shake-Up. ... May 22-24, 2017 | Atlanta 88% of marketers

#socialshakeup @kathleencelano

Page 12: Social-Selling Success Stories From B2B and B2C Brands · Social-Selling Success Stories From B2B and B2C Brands. The Social Shake-Up. ... May 22-24, 2017 | Atlanta 88% of marketers

#socialshakeup @kathleencelano

Pinterest Buyable Pins

Page 13: Social-Selling Success Stories From B2B and B2C Brands · Social-Selling Success Stories From B2B and B2C Brands. The Social Shake-Up. ... May 22-24, 2017 | Atlanta 88% of marketers

#socialshakeup @kathleencelano

Facebook In-Store Offer Ads

Page 14: Social-Selling Success Stories From B2B and B2C Brands · Social-Selling Success Stories From B2B and B2C Brands. The Social Shake-Up. ... May 22-24, 2017 | Atlanta 88% of marketers

#socialshakeup@kathleencelano

Snap to Store

Page 15: Social-Selling Success Stories From B2B and B2C Brands · Social-Selling Success Stories From B2B and B2C Brands. The Social Shake-Up. ... May 22-24, 2017 | Atlanta 88% of marketers

May 22-24, 2017 | Atlanta www.socialshakeupshow.com

Stand out from the crowd – by blending in.

#socialshakeup @kathleencelano

Understand your audience and what they’re using social for.

Consumers are shopping on social media.•

Put the platforms to work.•

Page 16: Social-Selling Success Stories From B2B and B2C Brands · Social-Selling Success Stories From B2B and B2C Brands. The Social Shake-Up. ... May 22-24, 2017 | Atlanta 88% of marketers

#socialshakeup @kathleencelano

Page 17: Social-Selling Success Stories From B2B and B2C Brands · Social-Selling Success Stories From B2B and B2C Brands. The Social Shake-Up. ... May 22-24, 2017 | Atlanta 88% of marketers

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