How to create good quality online video

About Previsualisation Ltd

• Creative Director • Robert Finlay• Since 2003.

• Technical Director• Martin Calder• 15 years in the IT

industry.

• Harlequin Solutions

• Web design partners.

• Our clients • Corporate and UK film

and Television

What's involved in creating a good quality online video?

• Preproduction

• Production

• Post Production

• Technical Specifications (files and formats)

• Examples of quality video production

• What you need to succeed

Pre-production Understanding the brief

• What is the film is intended for

• Understanding the clients needs

• Maximising on the films content and coverage

• Making the film current and relevant for the future

…Pre-production cont…

Effective planning and scheduling

“ironing out the problems” Research

Permissions Copyright negotiation Hiring talent Release forms Securing locations Risk assessments

Knowing how to tackle this side of things…

…Pre-production cont…

Effective planning and scheduling Storyboard Art

…Pre-production cont…

Effective planning and scheduling Script Writing

…Pre-production cont…

Effective planning and scheduling Equipment

…Pre-production cont…

Effective planning and scheduling(Gantt Chart)

…Pre-production cont…

Put the money on the screen

• Don’t waste the budget on anything that won’t be seen by the audience / viewer.

• Unnecessary equipment

• Condensing shoot

• This all comes down to efficient planning

Production Filming do’s and don'ts

• Videos that are too long– 30s to 5 minutes is good

• Videos that miss the point• Videos that date• Poor or inappropriate audio• Poor locations • Breaking the 180 line

…Production cont…

Filming do’s and don'ts Breaking the 180 line

…Production cont…

Filming do’s and don'tsBreaking the 180 line

…Production cont…

Filming do’s and don'ts

• Videos that are too long– 30s to 5 minutes is good

• Videos that miss the point• Videos that date• Poor or inappropriate audio• Poor locations • Breaking the 180 line• Golden ratio

…Production cont…

Filming do’s and don'tsGolden ratio

…Production cont…

Filming do’s and don'ts

• Videos that are too long– 30s to 5 minutes is good

• Videos that miss the point• Videos that date• Poor or inappropriate audio• Poor locations • Breaking the 180 line• Golden ratio • Bad or wrong angles and

framing

…Production cont…

Filming do’s and don'tsBad / wrong angles & framing

…Production cont…

Filming do’s and don'ts

• Videos that are too long– 30s to 5 minutes is good

• Videos that miss the point• Videos that date• Poor or inappropriate audio• Poor locations • Breaking the 180 line• Golden ratio • Bad or wrong angles and

framing• Shooting an interview

…Production cont…

Filming do’s and don'tsshooting an interview

…Production cont…

Filming on the day

• Simple things to remember • White balancing• Clean lenses• Focus• Record tab

• You also need some crew• Director • DOP (Director of photography)• Sound engineer• Assistant to help run things

smoothly

Post Production

• Audio engineering and music composition • 3D capability • Graphics

– Titles – Animations / visualisations

• Simplify complex equipment • Illustrate concepts• Architectural layouts

…Post Production cont… Video Editing

…Post Production cont… Audio Engineering

…Post Production cont…

Recording good sound Voice-over with Tony Robinson

Technical Specifications Overview

• Filming• Editing• Export and delivery

…Technical Specifications cont…

Filming

• Standard shooting kits– Test / repackage / test night

before and test on day

• Lighting– Dedo Lighting kit 3 x 150W lights with

dimmer

• Cameras– HD Sony HDW-790P HDCAM

Camcorder

• Sound– Sennheiser K6/ME88 gun mic– RMS 2020 Radio mic kit

…Technical Specifications cont… Editing

• Software:• Cinema 4D Studio version 10.5 • Coral Paint Shop Pro XI• Adobe Photoshop • Vue 5 Infinite • Adobe Premier and Final Cut Pro

• Hardware:• 2x hp/Compaq blade render nodes: dual dual-core AMD

Opteron 285 processors, 4 gigs of RAM and 200 gig hard drives, on a 1 gig LAN.

…Technical Specifications cont…

Export and delivery• 3 main formats of video in the UK today when shooting at 25 fps.

– Pal– HD– WEB video

• 25 fps = human brain retrieves image from retina every 1/25th of a second.

• The physical pixel sizes (resolution)– Standard TV (PAL) is at 720x576– Full HD is 1920x1080– Web 640x360 (Optimum)

• File type– .mov – .wmv

• Compression– h.264

Examples of quality video productionAnimation Showreel

Examples of quality video productionVideo Showreel

…Examples of quality video production cont…

Award Winning Production

Contact details• Previsualisation Limited

Shenley RoadBorehamwood Hertfordshire WD6 1JG