HOW TO CREATE AND MARKET YOUR BRAND
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Transcript of HOW TO CREATE AND MARKET YOUR BRAND
HOW TO CREATE AND MARKET YOUR BRAND
NAMING YOUR BRAND
Brand Identification: Communicating to your customer the vision
that you have for your product
Imagination: How your customer would imagine the use of your
product
Who is your customer: How they would relate to your product
Make your brand name memorable
Consideration to the font (typeface) and tag lines
LOGOS
Communicates your image to the customer
Symbolizes the vision of your product
Relates to your brand name
Projects and inspires emotion (how it makes the customer feel)
PACKAGING (Labeling - Hangtags - Bellybands - Wraps - Boxes)
Tells the story of your product
Makes brand promises
Stands out among competitors
How it will appear in the store
Cost considerations - Preparation of mock-ups
PRICING YOUR BRAND
Brand values - Promotional - Full price - Luxury
Competitive considerations
Demographic study
TRADEMARKS
Legal search
Protection
Credibility
Application Process - Name - Slogans – Logo
Cost considerations (legalzoom.com)
CONSISTENCY & CONTINUITY
ADVERTISING & PROMOTION
PRODUCT DEVELOPMENT
WEB PRESENCE
SERVICE & TRAINING
MEASURE
SPEND WISELY – INVEST IN MARKETING
HIRE PROS – YOUR TIME IS MORE VALUABLE
COMMUNITY INVOLVEMENT
PRO BONO – “THIS IS YOUR BRAIN ON DRUGS”
Q&A
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Santa Barbara SCORE, in conjunction with the Small Business Administration, helps small businesses and startups by offering free mentoring/counseling relationships in all fields of business with the assistance of individuals possessing deep experience in those fields.
We utilize personal client contact and online tools provided by SCORE’s national organization exclusively for our clients. SB SCORE alone provides completely objective, confidential, free mentoring throughout our relationship.
If you are interested in Free Local Mentoring:1. Go to our site: www.sbscore.org2. Click in the green box: “Request a Meeting”3. Fill in the information requested, being as possible4. Click “Submit”5. You’re done. You’ve registered to receive mentoring services.If you are interested in discussing becoming a SCORE Counselor, go to:http://santabarbara.score.org/volunteer