How to create an effective TED talk - Raganweb.ragan.com/resources/pdf/3_11 Track 1 1_30 Rob...
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How to create an effective TED talk 2015 Speechwriters and Executive Communicators Conference March 11, 2015 Rob Friedman Senior Director, Executive Communications Eli Lilly and Company
Transcript of How to create an effective TED talk - Raganweb.ragan.com/resources/pdf/3_11 Track 1 1_30 Rob...
How to create an effective TED talk
2015 Speechwriters and Executive Communicators Conference
March 11, 2015
Rob Friedman
Senior Director, Executive Communications
Eli Lilly and Company
Carolyn Porco, This is Saturn
Most-viewed TED talks
The 10 things you didn’t know about orgasm The puzzle of motivation
How schools kill creativity Underwater astonishments
Your body language shapes who you are The power of introverts
How great leaders inspire action The surprising science of happiness
The power of vulnerability How to spot a liar
My stroke of insight Looks aren’t everything. Believe me, I’m a model.
Why we do what we do The happy secret to better work
The thrilling potential of SixthSense technology Your elusive creativity
Most-viewed TED talks
The 10 things you didn’t know about orgasm The puzzle of motivation
How schools kill creativity Underwater astonishments
Your body language shapes who you are The power of introverts
How great leaders inspire action The surprising science of happiness
The power of vulnerability How to spot a liar
My stroke of insight Looks aren’t everything. Believe me, I’m a model.
Why we do what we do The happy secret to better work
The thrilling potential of SixthSense technology Your elusive creativity
Most-viewed TED talks
The 10 things you didn’t know about orgasm The puzzle of motivation
How schools kill creativity Underwater astonishments
Your body language shapes who you are The power of introverts
How great leaders inspire action The surprising science of happiness
The power of vulnerability How to spot a liar
My stroke of insight Looks aren’t everything. Believe me, I’m a model.
Why we do what we do The happy secret to better work
The thrilling potential of SixthSense technology Your elusive creativity
Brene Brown, The power of vulnerability
Hans Rosling, The best stats you’ve ever seen
The Fox and the Grapes
One hot summer day a fox was strolling through an orchard. He saw a bunch of
grapes ripening high on a grape vine. “Just the thing to quench my thirst,” he said.
Backing up a few paces, he took a run and jumped at the grapes, just missing.
Turning around again, he ran faster and jumped again. Still a miss. Again and again
he jumped, until at last he gave up out of exhaustion. Walking away with his nose
in the air, he said: “I am sure they are sour.” It is easy to despise what you can’t get.
-- Aesop
Amy Cuddy, Your body language shapes who you are
Ken Robinson, How schools kill creativity
Karen Thompson Walker, What fear can teach us
The morning of the stroke
flickr: arje
Nairobi, Kenya
Patients As Scientific
Collaborators
May 15, 2014
Roni Zeiger, MD
CEO, Smart Patients
Source: DeBold Tynan and Friedman Dov. “Battling Infectious Diseases in the 20th Century: The Impact of
Vaccines.” Published Feb. 11, 2015 at 3:45 p.m. ET , http://graphics.wsj.com/infectious-diseases-and-vaccines/.
Brain grows rapidly followed by pruning
Birth 6 years old 14 years old
Rapid growth Pruning
Brain grows rapidly followed by pruning
Birth 6 years old 14 years old
Rapid growth Pruning
Corporate/ Academic
“Know-me
Expectation” Today most people expect brands to use
what they know about us to create more
personalized experiences.
FARMACY
This was me!
Leadville 100 MTB race
Indiana trail 100 mile race- six 16.67 mile loops with 875 ft of climb
100 miles with 5250 ft (about 1 mile) of vertical climb
Race conditions less than ideal
CONDITION – DIAGNOSED WITH LEUKEMIA
CONDITION – I INHERITED WORST NFL FB TEAM
Brene Brown, The power of vulnerability
For All TEDx Events • Licenses are free (6-8 week turnaround)
• Good for one year - renewal required
• Maximum 18min talk length (we do 10-15)
• Themes to be multi-disciplinary and broad
• You may not pay speakers or entertainment to present (expenses are ok)
• No panels, breakouts or workshops on the mainstage
• 25% of content must be pre-recorded TED talks
• Organizers can not be speakers at their event
• No commercial agenda and no “selling from the stage”
• Events can be as brief as a couple of hours, and as long as one full day.
• Sponsors no editorial control and may not present
3/10/2015 29 Company Confidential
©2014 Eli Lilly and Company
Two Event Types
Public License
• You must record all original stage content and make this video accessible to TED and the public via the TEDx YouTube channel
• Open to the public
• Complete TED speaker waiver required
• May charge to cover costs
Corporate License
• Audience must be employees only.
• Events may be marketed and promoted internally only.
• Video recorded at internal events is for internal use only and can’t be released publicly.
• The licensee must be an employee of the company.
3/10/2015 30
Company Confidential ©2014 Eli Lilly and Company
See www.ted.com for more details
Your Best Meeting of the Day TEDxLilly
May 15, 2014
How do you typically spend your lunch?
LUNCH
Eating with Mr. Keyboard
Eating alone
The Big Idea: Connect@Lunch
My challenge to you
Eric Whitacre, A virtual choir 2,000 voices strong
Benjamin Zander, The transformative power of classical music
“Live as if you were to die tomorrow. Learn as if you were to live forever.”
Mahatma Ghandi
