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How to Create a Social Media Conversion System
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@ducttape #vrzsm Verizon Small Business Center How to Create a Social Media Conversion System
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Transcript of How to Create a Social Media Conversion System
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The system view• Put content out strategically• Use landing pages• Make the message match• “More” call to action• Test every element• Enable sharing• Personalize follow-up
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Landing pages work• One thing• Make it obvious• Call to action• Video• Test (more on that)• Make thank you pay
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Create a ‘get to more’ call to action• Friend or Follow• Capture less give more• @username• Need to know path