How to Create a Client-Attracting Counselling Listing
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Transcript of How to Create a Client-Attracting Counselling Listing
LIVE Marketing Workshop: How to Create a Client-Attracting Counselling Listingwith Clinton Power, Developer and Founder of
www.AustraliaCounselling.com.au
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
Overview of your profile
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
Your profile details
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
Professional Head Shots
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
•Client attracting headline•Write in the 1st person•Connect with the pain, difficulty and struggle•Be unique and make your listing stand out•Have a clear call to action
Writing your copy
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
Writing formula
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
1. Use a client-attracting headline2. Describe core problems3. Benefits and outcomes4. What makes you unique?5. Additional info6. Clear call to action
Mistakes to avoid
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
•Using clinical language or jargon•Writing in the 3rd person•Using long paragraphs or sentences•Being vague and general•Missing keyword/keyphrases•Missing a call to action•Unprofessional photos
YouTube and Full Slate
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
YouTube video
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
Summary
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
http://bit.ly/counselling-listing
Listing Critiques
www.AustraliaCounselling.com.auCOPYRIGHT © 2013