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How to Conceive and Launch Social Co-creation Projects
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Consulting Services How to Design a Social Media Project By G Sankaranarayanan 22-23 June, 2012 Chennai
description
How do you identify social media projects that will guarantee maximum success rate
Transcript of How to Conceive and Launch Social Co-creation Projects
Consulting Services
How to Designa Social Media ProjectBy G Sankaranarayanan
22-23 June, 2012Chennai
Co-creation by ProjectsTwo EssentialCharacteristics of projects
Projects are "unique endeavors" by definition, and not a core, ever going project
Projects are “temporary endeavour” undertaken to create a unique product or service.
Projects have a start date, end date, and a specific goal
Campaigns Challenges: Crowd sourcing/Co-creation Community
Campaigns
Hero MotoCorp’s Billion Voices
Challenges
Two Types of Challenges
Crowd Sourcing
• New concepts• No components
Co-creation
• Configuration• Non-configurable
base
Two Types of Challenges
Co-creation Crowd sourcing
Example: Developer Challenge
Local-Motors, which provides chassis as a non-configurable base, and asks its community to build components on it
Example: Idea Contest
BMW’s Urban Mobility idea contest, which gives only some specs, but the community comes up with new ideas
Challenges – Crowd Sourcing
Challenges – Crowd Sourcing
Challenges – Co-creation
Co-creation UnthinkableNot everything can be co-created
Co-creation UnthinkableNot everything can be co-created
Co-creation UnthinkableNot everything can be co-created
Co-creation Candidate • Critical mass for collaboration
• IP risks• Business risks• Appeal for
participants/collaborators
Identify projects that are suitable for co-creation
Co-creation in Textile Industry
T-Shirt, a classic product
Shirt, a classic product
Jeans, a classic product
Communities
Community – Generation Benz
Community – Hyundai AfterMarket
Consulting Services
Identifying Project Hotspots
Project Hotspots
"100 percent recyclable cups by 2015“
Starbucks
Internal PriorityCase Example: Starbucks
External Priority
"Paper cup is number one environmental liability of our
customers"
Jim Hanna, Director, Environmental Impact, Starbucks
Project Hotspot for Starbucks
Starbucks’ Betacup Challenge
Facts and Figures
Type: Idea contestDuration: April-June, 2010Results: 430 ideas5000 comments1 crore impressions
