How To Collect & Use Meaningful Audience Insights & How To Improve Audience Engagement At Events
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Collecting and utilising tangible data from your event community Rob Curtis – Sales and Marketing Manager, Lumi UK Iain Wallace – Head of Innovation, Lumi Global
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21-Oct-2014 -
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Data & Analytics
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‘Big Data’ was the buzzword of last year, consequently increasing the level of discussion around the value and volume data available for collection during the meetings and events lifecycle. This session will introduce and explain the latest technology, techniques and trends available to engage and interact with audiences whilst capturing, and reacting to that valuable data – before, during and after the event. A must-watch for event organisers looking to improve the return-on-investment and return-on-objectives of their events. To watch the live stream of Lumi's presentation visit http://www.1wimpolestreet.co.uk/blog/technology-masterclass-round-up/
Transcript of How To Collect & Use Meaningful Audience Insights & How To Improve Audience Engagement At Events
Collecting and utilising tangible data from your event community
Rob Curtis – Sales and Marketing Manager, Lumi UKIain Wallace – Head of Innovation, Lumi Global
#TechMC
App Instructions
• To download the app please follow the below instructions.• Download. Go to the Apple App Store or Google Play Store on your
device(s) and search Lumi Show. If you are using a non-Apple/Android device, go to get.lumishow.com
• Open. Open the Lumi Show app and use the Event ID button to enter: rsm2014. After finding the event, click download. Once the event downloads, click on the event.
• Explore. All of the conference information you need is now at your fingertips!
#TechMC
Lumi is the global leader in real-time interactive audience engagement. Its innovative solutions create interactive and engaging events, harnessing insight and providing stakeholders with an unparalleled understanding of discussion, opinion and behavior.
A few highlights:• 23 years in this business• 2500+ events a year globally• Our clients stay with us a long time due to our
exceptional service, industry knowledge and innovative solutions
• Future Fifty Company
Who We Are
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‘Big’ Data
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Why Talk about Data
• Event technology becoming commonplace• The novelty has worn off – now people want to see
some return on their Investment• Increased the level of discussion around the value,
and volume of data available for collection during the meetings and events lifecycle.
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Argues convincingly that wise crowds (groups) will make better decisions than most individuals.
“The more power you give a single individual in the face of complexity and uncertainty, the more likely it is that bad decisions will get made.”
Wisdom of Crowds
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In room
Mobile Technology
Social Communities
Pre Event Post Event
Event Lifecycle
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In room
Mobile Technology
Social Communities
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In Room Tools
Advanced Keypads – An all-in-one, handheld device which enables participants to fully interact and contribute to meeting content and outcomes. Operating on a radio frequency, the network is 100% reliable and is not contingent on wireless.
High quality microphone
Built-in speaker
Datatracking
Full textkeyboard
Advancedvoting
Audiochannels
Simultaneousinterpretation
Colorscreen
Basic Voting Systems– This interactive voting system is run through a PowerPoint plug-in. Intuitive and user-friendly, the IML Click system turns any meeting, event or training session into an interactive experience.
What technology do you see as having the greatest impact on your meetings ? e.g
NFC / RFID
Social Media
iBeacons WirelessApps
Webcasting
iPadsVoting systems
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Sunshine Act
• The Sunshine Act requires manufacturers of pharmaceutical drugs and devices… to report payments or transfers of value made to U.S. physicians and teaching hospitals…
• Reports are made to the Centers for Medicare and Medicaid Services (CMS), a government agency.
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Delegate Tracking Using NFC or RFID
Smartcards, cards, key fobs, stickers and wristbands
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View Live Attendance Data
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View Delegate Movement
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In room
Mobile Technology
Social Communities
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• Worldwide smartphone sales reached 225 million units in 2013. An increase of 46.5% since 2012*
• Delegates expect more on demand information and engagement to maximise their event experience
Communication is seen as key benefit
• Organizer to attendee communication and sharing
• Attendee-to-attendee communication and sharing
• Start conversations before the event • Keep the conversation going after the
event
*Gartner, August 2013
Why mobile
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App Instructions
• To download the app please follow the below instructions.• Download. Go to the Apple App Store or Google Play Store on your
device(s) and search Lumi Show. If you are using a non-Apple/Android device, go to get.lumishow.com
• Open. Open the Lumi Show app and use the Event ID button to enter: rsm2014. After finding the event, click download. Once the event downloads, click on the event.
• • Explore. All of the conference information you need is now at your
fingertips!
#TechMC
Mobile Analytics• Attendee Interests• Participation Levels• Sponsorship and advertising ROI• What’s happening in real time• Audience retention rates• Amount of networking• Guidance needed
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Our App • Total Activations = 56• Total app opens = 529• Total Page impressions = 26,764• Total Time Spent = 8.33 hours• Average time spent per activation =9.16 minutes
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Our App • Most Visited Sessions
Lumi Presenta-tions
A Welcome from Nigel Col-lett
Meet the Speakers
Registration & Breakfast
Q&A Session Finish
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Our App • Most Viewed Documents
EventProfs Info-
graphic
Lumi AGMLumi UK
1WS Corpo-
rate Brochure
1WS Di-rections
Top 10 mobile insights
1WS History Behind The Technology
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Our App • Most Viewed Speakers
Rob Curtis
Iain Wal-lace
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In room
Mobile Technology
Social Communities
Pre Event Post EventIncreased brand awareness
Engaged ‘communities’Data!
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What can we do with social community data?
• Tailor our events• Engage with event communities• Recognize trends in business• Identify potential issues• Isolate positive and negative feedback
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How do we capture social community data?• Engage in Social Media• Embrace Twitter• Employ Social Listening and engagement• Spend time on Conferize
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• Follow any real conference online. Anywhere. Anytime.
• Keep up with the best speakers and their brightest ideas.
• Find the right conference and register to attend.• Mentioned in Forbes as the best networking platform
for professional events
• http://www.conferize.com/
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#TechMC
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Lumi Catch
What?Use Lumi Catch to capture and categorise tweets. Quickly create attractive and dynamic tweet walls, gamification rankings, embeddable widgets and mobile friendly infographics
Why?Listen, engage and encourage public conversations. Understand the questions, concerns, interests and behaviours of those discussing your brand or event. Drive social awareness, grow your social footprint and help shape the overall experience for everyone. Capture all of the data for analysis and future marketing campaigns
Delivery Models
• OpCo – Serviced Delivery
• OpCo – Monthly Contract
• SaaS – Marketing driven sales approach
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Case Studies
• We do it ourselves!• Large Financial institution• Social Media Marketing World
In room
Mobile Technology
Social Communities
Pre Event Post Event
Close / Q&A
Collecting and utilising tangible data from your event community
Rob Curtis – Sales and Marketing Manager, Lumi UKIain Wallace – Head of Innovation, Lumi Global
