How to choose your freelance toolkit?
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Transcript of How to choose your freelance toolkit?
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Taking Care of BusinessTools and Tech for Running your Freelance Business
www.journoadvice.com@anthony_caruana
www.facebook.com/anthony.caruana
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What are you?
You might think you’re writer - but you’re not. You’re a business that sells words
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What are you?
You might think you’re writer - but you’re not. You’re a problem solver
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Freelancing is hard
Which will you be?
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CEOCEO
FinanceFinance MarketinMarketingg
OperationOperationss HRHR
ITIT LegalLegal SalesSales
YouYou
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CEOCEO
FinanceFinanceMarketinMarketin
gg
OperationsOperations
HRHR
ITIT
LegalLegal
SalesSalesYouYou
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CEOCEO
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Spend time looking at the big picture.
Don’t look at how you’re doing things - look at what you’re doing.
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CEOCEO
FinanceFinance
MarketinMarketingg
OperationsOperations
HRHR
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LegalLegal
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Set goals and have a plan
1 - Survive
2 - Live well
3 - BHAG (big hairy audacious goal)
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CEOCEO
FinanceFinance
MarketinMarketingg
OperationsOperations
HRHR
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Pay yourself a regular salary
Treat yourself as an employee
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CEOCEO
FinanceFinance
MarketinMarketingg
OperationsOperations
HRHR
ITIT
LegalLegal
SalesSales
Superannuation
Payroll
Holidays
Training and development
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Organising your time
Whatever system works - stick to it
Allocate time to each major business function
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Organisational Tools
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Separate personal and business accounts
Suggest income account, tax account and separate credit card
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CEOCEO
FinanceFinance
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Lots of tools out there
Most are designed for bookeepers/accountants
Find what works for you and get your accountant to fit you
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Finance Tools
Lots to choose from
•Online Services
•Saasu
•Xero
•MYOB
•Software
•MYOB
•Quickbooks
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CEOCEO
FinanceFinance
MarketinMarketingg
OperationsOperations
HRHR
ITIT
LegalLegal
SalesSales
Solicitor
Alliance
Ask friends in the business
Read contracts
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http://journoadvice.com/tag/contracts/
Not legal advice
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Choose services and tools that work for you
What I'm showing works for me
Free is not always perfect - but might be good enough
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FinanceFinance
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Cloud services - just about every app on your desktop has a cloud equivalent
Cloud is a new way to outsource
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CEOCEO
FinanceFinance
MarketinMarketingg
OperationsOperations
HRHR
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Google - email, docs
Evernote - notes Saasu - accounting
Dropbox - storageSkyDrive - storage
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Applications run on a remote server
Everything is delivered via the Internet
The web browser is your terminal
Software as a Service
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CEOCEO
FinanceFinance
MarketinMarketingg
OperationsOperations
HRHR
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LegalLegal
SalesSales
Set aside time and be purposeful when looking for new clients
Don’t be random
Relationships are everything
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CEOCEO
FinanceFinance
MarketinMarketingg
OperationsOperations
HRHR
ITIT
LegalLegal
SalesSales
Blogs
Forums
Conferences
Socialise
Never be scared to pitch
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www.journoadvice.com@anthony_caruana
www.facebook.com/anthony.caruana