How to Choose Foundation Tips

SKIN CARE BASICS

How to Choose Foundation

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WHY DO WOMEN NEED FOUNDATION?Beautiful skin is the best foundation

for any look, but flawless-looking skin doesn’t stop at your skin care

regimen.

Women need foundation to: To give skin a flawless look To even out skin tone To protect skin from the environment

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FOUNDATION TYPES Mineral Powder Liquid Crème-to-Powder Tinted Moisturizer Medium-Coverage


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MINERAL POWDER Lightweight

powder Great for

controlling shine Minimizes lines

& wrinkles Safe for all skin

types Natural or matte

finishes


LIQUID FOUNDATIONS Lightweight Normal/Dry and

Combination/Oily formulas typically available

Reduces lines/ wrinkles and visibility of imperfections

Leaves skin looking brighter and texture visibly improved


CRÈME-TO-POWDER FOUNDATION 2-in-1 formula Easy to apply Cream

application/ matte powder finish

Minimizes pores Safe for all skin

types Water resistant


TINTED MOISTURIZER With SPF 20 it

protects against UVA/UVB rays

For all skin types Natural finish/

sheer color Suitable for

sensitive skin


MEDIUM-COVERAGE FOUNDATION

Formulated to absorb access oil.

Heaviest coverage

Best for oily skin

TIPS FOR SELECTING THE RIGHT SHADE

68% of women have a problem finding the perfect shade of

foundation How to do the Stripe Test

Place 2-3 stripes of different shades on jaw line

The correct shade should disappear into the skin and blend with skin tone of your neck


TIPS FOR SELECTING THE RIGHT SHADE Helpful Hints

Look at shades in natural lightWait a few minutes – foundation adapts to

the skin!Color can look different when blendedCan decide? Always choose the shade that’s

a little darker.


TIPS FOR SELECTING THE RIGHT SHADE

Always test on your face. Wrists and hands are almost never the same shade as the face.

Want more coverage? Wait for first layer to dry, then reapply. Touch-up as needed.

Skin tone can be lighter in the winter months and darker in the summer months. Adapt for these changes.

Most skin tones have variance – mix shades to even out skin.

Facial masking can appear on women with darker skin tones. That is, the outer edges of the face are darker and the center is lighter. Try two different shades for blending.


WHAT DO YOU WANT FROM YOUR FOUNDATION?Benefit Type Mary Kay Product

Age-Fighting Liquid TimeWise® Luminous-Wear™ Liquid FoundationTimeWise® Matte-Wear™ Liquid Foundation

Minerals Minerals Mary Kay® Mineral Powder Foundation

Moisturization Liquid or Tinted Moisturizer

TimeWise® Luminous-Wear™ Liquid FoundationMary Kay® Tinted Moisturizer with SPF 20

Oil-Control Matte-Wear, Cream2Powder, Medium Coverage

TimeWise® Matte-Wear™ Liquid FoundationMary Kay® Crème-to-Powder Foundation

Sunscreen Foundation with SPF Mary Kay® Tinted Moisturizer with SPF 20


WHAT IS YOUR SKIN TYPE?Benefit Skin Type Mary Kay Product Recommendation

Age-Fighting

Normal/Dry TimeWise® Luminous-Wear™ Liquid Foundation

Combination/Oily

TimeWise® Matte-Wear™ Liquid Foundation

MineralsNormal/Dry

Mary Kay® Mineral Powder FoundationCombination/Oily

Moisturization

Normal/Dry TimeWise® Luminous-Wear™ Liquid FoundationMary Kay® Tinted Moisturizer with SPF 20

Combination/Oily

Mary Kay® Tinted Moisturizer with SPF 20

Oil-Control

Normal/Dry Mary Kay® Crème-to-Powder FoundationMary Kay® Medium-Coverage Foundation

Combination/Oily

TimeWise® Matte-Wear™ Liquid FoundationMary Kay® Crème-to-Powder FoundationMary Kay® Medium-Coverage Foundation

SunscreenNormal/Dry

Mary Kay® Tinted Moisturizer with SPF 20Combination/Oily


WHAT IS THE FOUNDATION FINISH YOU WANT AFTER APPLICATION?Benefit Skin Type Mary Kay Product Recommendation Finish

Age-Fighting

Normal/Dry TimeWise® Luminous-Wear™ Liquid Foundation Luminous/dewy

Combination/Oily

TimeWise® Matte-Wear™ Liquid Foundation Matte

Minerals

Normal/Dry

Mary Kay® Mineral Powder FoundationNatural or MatteCombination/

Oily

Moisturization

Normal/Dry TimeWise® Luminous-Wear™ Liquid FoundationMary Kay® Tinted Moisturizer with SPF 20

Luminous/DewyNatural

Combination/Oily

Mary Kay® Tinted Moisturizer with SPF 20Natural

Oil-Control

Normal/Dry Mary Kay® Crème-to-Powder FoundationMary Kay® Medium-Coverage Foundation

MatteNatural

Combination/Oily

TimeWise® Matte-Wear™ Liquid FoundationMary Kay® Crème-to-Powder FoundationMary Kay® Medium-Coverage Foundation

MatteMatteNatural

Sunscreen

Normal/Dry

Mary Kay® Tinted Moisturizer with SPF 20 NaturalCombination/Oily


OTHER FLAWLESS FACE PRODUCTS TO CONSIDER Concealer

Conceal imperfections such as age spots, dark under-eye circles, and blemishes

Facial Highlighting Pen Use on the shadowy areas of

the face for an instant lift Easy-to-blend, won’t settle

into Sheer Mineral Pressed

Powder Controls shine, oil-absorbing Helps makeup look fresher

longer Loose Powder

Helps control shine Sets makeup for a flawless

look Liquid Foundation Brush

Apply foundation like a pro Designed with tapered brush Won’t absorb access

makeup, so you actually use less product

Mineral Foundation Brush Allows for right application

of mineral powder Soft, natural bristles

Foundation Primer Extends wear of foundation Reduces appearance of fine

lines, wrinkles, and imperfections


ARE YOU ONE?

9 OUT OF 10women want someone to help them find

their perfect foundation match…

Never again be frustrated by choosing the wrong foundation…

I will be your personal foundation consultant!


DIERA SHAW-MENDEZIndependent Beauty ConsultantEmail: [email protected]: 646-543-4372Shop 24/7: marykay.com/diera.shawBlog: dierashaw.com/skinsavvy Follow Me: @skinsavvydieraLike Me: facebook.com/boardroombeauty


mailto:[email protected]

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How to Choose Foundation Tips

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