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How to Captivate and Engage Constituents with Your Website · 17/11/2016 · Provide CONTENT for...
Transcript of How to Captivate and Engage Constituents with Your Website · 17/11/2016 · Provide CONTENT for...
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How to Captivate and
Engage Constituents
with Your Website
November 17, 2016
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Use the questions panel to contribute.
If you’re tweeting abouttoday’s session, use
#askingmatters
TODAY’S SESSIONWelcome!
A copy and recording of today’s presentation will be made available after the session.
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How to Captivate and
Engage Constituents
with Your Website
November 17, 2016
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FirespringPower of 3
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How to Captivate and Engage Constituents with Your Website
If you’re tweeting about Today’s session,
use #askingmatters @jaywilk
• 3 Biggest Website Mistakes• 3 Proven Methods for Promoting Your Website• 5 Required Elements of an Engaging Website• Action Steps• Q&A
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Why do nonprofits struggle?
78% of nonprofit websites are designed for less than $750.
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Your website can be cost-effective, beautiful, mobile friendly AND a workhorse.
R.O.I. > Cost.
You don’t have to choose.
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DONATE
BLOG
OPT IN
VOLUNTEER TWITTER
EVENT REGISTRATION LINKEDIN
Most nonprofits send visitors away to engageinstead of keeping them on their website.
YOUR WEBSITE
Why do nonprofits struggle?
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3 BIGGESTMISTAKESNONPROFITS MAKEWHEN DEVELOPING A WEB STRATEGY
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#3 The “Do It Cheap” Mentality
3 BIGGEST MISTAKES
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…sometimes referred to as the “Executive Director’s really smart 14-year-old nephew with a computer”syndrome…
…also known as the “we've got a volunteer working on it” syndrome…
#3 The “Do It Cheap” Mentality
3 BIGGEST MISTAKES
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#2 Failing to make the site part of theorganization’s mission or strategy
… it takes more than a mission statement page hidden away on your website…
2016MARKETING
PLAN
2016EVENT
SCHEDULE
MISSIONSTATEMENT
3 BIGGEST MISTAKES
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#1 Lack of Research and Planning
3 BIGGEST MISTAKES
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UNDERSTAND YOUR
AUDIENCE
#1 Lack of Research and Planning
3 BIGGEST MISTAKES
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THE FOUNDATION OF YOUR ONLINE PRESENCE
yourWebsite
82% of donors visit
a nonprofit’s website before giving.
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5 ELEMENTS OF AN ENGAGING
WEBSITE
#1 STRUCTURE
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nature.org
5 ELEMENTS OF AN ENGAGING
WEBSITE
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#1 STRUCTURE#2 DESIGN
5 ELEMENTS OF AN ENGAGING
WEBSITE
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4c.org 5 ELEMENTS OF AN ENGAGING
WEBSITE
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groundwater.org 5 ELEMENTS OF AN ENGAGING
WEBSITE
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edsf.org 5 ELEMENTS OF AN ENGAGING
WEBSITE
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5 ELEMENTS OF AN ENGAGING
WEBSITE
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#1 STRUCTURE#2 DESIGN#3 CONTENT
5 ELEMENTS OF AN ENGAGING
WEBSITE
5 ELEMENTS OF AN ENGAGING
WEBSITE
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5 ELEMENTS OF AN ENGAGING WEBSITE
CONTENT 5 ELEMENTS OF AN ENGAGING
WEBSITE
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5 ELEMENTS OF AN ENGAGING WEBSITE
CONTEXT
5 ELEMENTS OF AN ENGAGING
WEBSITE
5 ELEMENTS OF AN ENGAGING
WEBSITE
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5 ELEMENTS OF AN ENGAGING
WEBSITEnonprofitrisk.org
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childrensrights.org 5 ELEMENTS OF AN ENGAGING
WEBSITE
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CONTENT MANAGEMENT SYSTEM
1: Click “Website Content”.
2: Select the content to be updated.
5 ELEMENTS OF AN ENGAGING
WEBSITE
3. Enter and save. Your site is updated.
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#4 FUNCTIONALITY
#1 STRUCTURE#2 DESIGN#3 CONTENT
5 ELEMENTS OF AN ENGAGING
WEBSITE
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Volunteer maplevalleycc.org
Connect
Online Donations
Online Registration
Event Calendar
Programs
News Sign-up
5 ELEMENTS OF AN ENGAGING
WEBSITE
Join us to Learn!
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Charitywater.org5 ELEMENTS OF AN ENGAGING
WEBSITE
Online Donations
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5 ELEMENTS OF AN ENGAGING
WEBSITE
CONNECTING WITH YOUR CONSTITUENTS USING
EMAIL MARKETING TOOLS
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Every recipient should feel like an “insider”
“Your newsletter isn't really about getting people to read your articles. Your newsletter is actually aboutdelivering joy toyour donorsrepeatedly.“
—Tom Ahern
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#4 FUNCTIONALITY
#1 STRUCTURE#2 DESIGN#3 CONTENT
#5 VITALITY
5 ELEMENTS OF AN ENGAGING
WEBSITE
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#4 FUNCTIONALITY
#1 STRUCTURE#2 DESIGN#3 CONTENT
#5 VITALITY
5 ELEMENTS OF AN ENGAGING
WEBSITE
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michaeljfox.org5 ELEMENTS OF AN ENGAGING
WEBSITE
VITALITYFORMULA:Dated Content
on the front page+
Never more than7 days apart
+3 occurrences
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ALL 5 ELEMENTS ARE NECESSARY
TO BUILDA STRONG
FOUNDATION
#1 Structure#2 Design#3 Content#4 Functionality#5 Vitality
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Landing Pages: The Secret Sauce
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SEARCH ENGINE
YOUR WEBSITE
APPEALLETTER
EMAIL MARKETING
WORD OF MOUTH
FACEBOOKBLOG POST
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Anatomy of a Landing Page
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Anatomy of a Landing Page
Site visitors who enter through a landing page increase conversions 10X over visitors who start on a home page.
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Lori Kadavy
877.447.8941 ext. 1058
EDUCATION WITHOUT
EXPECTATION
firespring.org/webinars
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ACTION STEPS CHECKLIST
Focus on “ROI” instead of “COST”. Build a logical site STRUCTURE including 3+ navigation options. Use a clean, professional DESIGN that tells your story. Provide CONTENT for all types of end-users. Build in key FUNCTIONALITY for your constituents. Post dated content weekly for a strong VITALITY. Use a CMS (Content Management System). Have a minimum of 5 LANDING PAGES to increase conversion. Keep learning. Attend FIRESPRING webinars and
visit NONPROFITHUB.ORG regularly.
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nonprofithub.org
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THANK YOU
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THANK YOU