COMMUNICATING WITH YOUR CONSTITUENTS

REACTIVE MAIL• Swift – Most offices are able to turn around

regular mail in 2 weeks• Responsive – mail should be short and to the

point• Inclusive/Call to action – Invite them to

participate by including a reply device

WHO IS YOUR OFFICE “REACTING” TO?

350,000

35,00020,000

Constituent-Driven Contacts Are a Small Piece of the Pie

RVConstituent ContactsUnique Participants

IL-06 TURNOUT INCREASE

2006 20080

20,00040,00060,00080,000

100,000120,000140,000

DemocratRepublican

TARGETED COMMUNICATIONS CALENDAR

Monthly GoalsWeek 1: TTH – 100k, Glossy Mail Piece – 40kWeek 2: Targeted Mailing 2-5kWeek 3: TTH – 100kWeek 4: Targeted Mailing 2-5k

TARGETED MAIL IS PROACTIVE, NOT REACTIVE

Narrowing the UniverseAristotle for Unlimited Lists

– Demographic Characteristics– Purchasing and Subscription Behavior– Geography

TARGETED MAIL IS PROACTIVE, NOT REACTIVE

Selecting Topics• Noncontroversial• Issues with a specific audience• Light touch• Repetition

TARGETED MAIL IS PROACTIVE, NOT REACTIVE

Event-Based Mailings• New Movers• School Visits• Factory Tours• DC Meetings