How to build your digital strategy and other efficiency tools for your business
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Transcript of How to build your digital strategy and other efficiency tools for your business
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What we will cover:
- Overview of what we have covered in the digital training series
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What we will cover:
- Overview of what we have covered in the digital training series
- Your digital strategy for the next 12 months
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What we will cover:
- Overview of what we have covered in the digital training series
- Your digital strategy for the next 12 months
- Cost effective, time saving tools every marketer needs
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“HELP”
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http://www.tourismtribe.com/athoc/
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Benefits of joining Tourism Tribe:
• Part of a community of over 300 tourism businesses
• 24/7 access to digital marketing resources, training and experts • Participate in online training sessions
exclusive to members • Opportunities to network and collaborate
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http://www.tourismtribe.com/athoc/
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OFFER ENDS FRIDAY
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What have we been up to?
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What makes an engaging and conversion focused website
WEBINAR 1
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SUMMARY:1. Optimise for search engine success
2. Create relevant, useful content
3. Customer focussed copy4. Grow your own tribe of raving fans
5. Grow your database
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Facebook and collaborative content sharing to drive business
WEBINAR 2
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SUMMARY:1. Have an even mix of creating content and
curating others content2. Optimise your content to visually appeal on Facebook
3. Use your Facebook real estate 4. Engage by commenting, liking and sharing other business page content
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Types of content:1. Blog2. Video3. Infographic4. Guide5. Product reviews6. How-to7. Lists8. Link pages9. Case Study10.Interviews
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Comment, Like and Share as your business account!
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Understanding Instagram for your business
WEBINAR 3
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Visuals are processed 60,000xfaster than text
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Google My Business and Google Analytics Essentials
WEBINAR 4
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SUMMARY:1. Benefits of Google My Business & Analytics
2. Getting Started
3. Making Google Analytics work for you
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Online reputation management and making the most of Trip Advisor
WEBINAR 5
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SUMMARY:
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1. TripAdvisor is the most popular reputation management tool for tourism businesses - allows both sides of the story to be told.
2. You don’t have to register your business on TripAdvisor to already have a profile – you can’t avoid participation!
3. Responding to negative reviews promptly is vital
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Trust is in the consumer
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Do you know what people are saying about you online?
“No longer acceptable to have a few great reviews on one platform and expect
everyone will read there.”
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How can you best proceed?
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My favourite design tools
@desikaratzias
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@desikaratzias
www.canva.com
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www.canva.com
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@desikaratzias
Word Swag
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@desikaratzias
Word Swag Example
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@desikaratzias
Typorama
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@desikaratzias
Typorama Example
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@desikaratzias
Legend
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https://www.instagram.com/p/7C_uu7PUgp/
@desikaratzias
Legend Example
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QUESTIONS?
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Did you love this series?https://www.facebook.com/DespinaKaratzias/reviews
“If you never ask the answer will always be NO”
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Don’t forget your FREE membership
http://www.tourismtribe.com/athoc/
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One on one mentoring for your business…
http://www.tourismtribe.com/athoc/
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