Blogging 101: build your audience, build your business
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Transcript of Blogging 101: build your audience, build your business
BLOGGING 101: BUILD YOUR AUDIENCE, BUILD YOUR BUSINESS
AN ENTREPRENEURS GUIDE TO SHARING THOUGHTS, BUILDING AN AUDIENCE AND CREATING INCOME
THE DEATH OF A BLOG
The Uninformed BloggerThe Uninformed Blogger
Dead Blog
Dead Blog
Dead Blog
-Does not know intended audience-Does not know audience needs-Passionate at 1st, then fizzles out-Can’t effectively connect to audience
AGENDA (PART 1: BLOGGING AS A BIZ)
1. My Background2. Kids Worthy of Emulation3. Your Great Biz Ideas: Can Blogging
Help?4. Know the Why:
Is Blogging Really for You?5. Pleasure or Business?6. Pathways to Building An Audience
AGENDA (PART 2: BUILDING AN AUDIENCE)
1. Choosing a Niche2. Building An Audience 3. Solving Their Problems4. Money-Making Techniques5. Getting in the Way of
Traffic: Keyword Research & Analysis
6.6. Quiz & Prizes!!!Quiz & Prizes!!!7. Q&A
KID ENTREPRENEURS: WORTHY OF EMULATIONChauncey Holloman:Ages 9-11: sold candy door-to-doorAge 15: youngest winner of Business Plan CompetitionAge 19: Arkansas SBA Young Entrepeneur of the YearNow Designer and CEO of OfficialHarlemLyrics.com
Farrah Gray:Age 6: Sold lotion door-2-doorAge 13: Started Farr-Out FoodsAge 14: $1.5 MM sales revenue
Leanna Archer:Ages 9: started natural hair care bizAge 12: 6-figure sales revenue / 8 employeesLeannasHair.com
YOUR GREAT
BIZ IDEAS!
NOW IT’S YOUR TURN
PART I: BLOGGING BASICS
IS BLOGGING REALLY FOR YOU?Pluses: Immediate Communication
Broad Audience Reach Local, National, Global Exposure
Available Tools / Resources Technology Well Developed
Exposure as a Writer
Lead to Other Writing Jobs
Considerations:
Time Commitment Must Enjoy Writing Topic Passion w/Education Investment Keep Up with Technology Audience Building Time Day Job/School Impacts
PLEASURE OR BUSINESS?
Pleasure
• Sharing your thoughts with friends,family, like-minded
• Keeping in touch• Personal Reflections • Social Interactions
BusinessBusiness• Income generation (part-time/full-time)Income generation (part-time/full-time)• Connection to existing brick & mortar Connection to existing brick & mortar
business(es)business(es)• Building Clientele for new businessesBuilding Clientele for new businesses• Promoting Products/ServicesPromoting Products/Services
Build Audience
Give 1st:Law of
Reciprocity
PATHWAYS TO BUILDING AUDIENCE
Know the Why:
Sustainability
Monetize: Products / Services
Then & only thenResearch: Solve a
Problem; Entertain
Target & Understand
Your Audience
PART II
GETTING DOWN TO BIZ-NESS
CHOOSING A NICHE?• The Big 7:
personal finance, self-improvement, parenting, social media, business, news, and gadgets
• Personal Interests
• Other's High Demand Interests
• Hobbies
• Technical Expertise
• Professions
GET TO KNOW YOUR AUDIENCE
1. Find Out Their Hang Outs
2. Hang Around Them
3. Visit Subject Matter Forums/FBs/Twitter
4. Interact & Participate
5. Start Conversations
6. Find Other Bloggers in Your Niche
7. Get Their Advice
8. Read Their Comments
SOLVE THEIR PROBLEMS
What Keeps Your Readers up at Night?What Keeps Your Readers up at Night?
Blog Post Titles:
How Safe Is Your [Blank] from [Threat]
7 Warning Signs That [Blank]
The Shocking Truth About [Blank]
The Great [Blank] Hoax
13 Things Your [Trusted Source] Won’t Tell You About [Blank]
5 Little Known Facts That Could Effect Your [Blank]
Jon Morrow: 52 Headline Hacks
LAW OF RECIPROCITY
1) to give and take mutually
2) to return in kind or DEGREE <reciprocate a compliment gracefully>
MONEY-MAKING TECHNIQUESGuest Blogging
Google AdSense Affiliate Marketing
Referrals
Public Speaking
Consulting
Writing for Other Blogs, Trade Journals
Info Products – eBooks, POD Books, Traditional Publishing, Courses
GETTING IN THE WAY OF TRAFFIC:
http://www.copyblogger.com/landing-pages/
Traffic from:
Being Promoted
Pay-per-Click Search Marketing Campaign
Banner Ad to Target Audience
Email Link from eNewsletter promoting product or service
Blog post or side bar prompting opt-in action
Build Audience
Give 1st:Law of
Reciprocity
PATHWAYS TO BUILDING AUDIENCE
Know the Why:
Sustainability
Monetize: Products / Services
Then & only thenResearch: Solve a
Problem; Entertain
Target & Understand
Your Audience
FREE COPY OF PRESENTATION AT…
1. What is the 1st Building Block For Blogging Success?2. Name 3 Ways You Can Get To Know Your Audience?3. Define the “Law of Reciprocity”.4. How do you determine what your audience needs?5. Name 3 Famous Kid Entrepreneurs.6. Name 2 ways you can sustain your blogging efforts?7. What is the name of Mrs. McLeod’s Blog?8. What is her email address?
YOU: THE INFORMED BLOGGER
1. Passionate About Your Blog Topic2. Seek Mentors for Help3. Know Your Audience4. Connect With Your Audience5. Solve Their Problems6. Get Professional Help When Needed7. Educate Yourself About Your Craft8. Use the Law of Reciprocity9. Give into the Blogosphere
BONUS MATERIALS
IMPORTANT BLOGGING LINKS AND REFERENCES
USEFUL BLOGGING LINKS
• http://Copyblogger.com• http://Problogger.net• http://ZenHabits.com• http://IttyBiz.com• http://Chrisg.com• http://WeBlogBetter.com• http://GetRichSlowly.com• http://www.problogger.net/31dbbb-workbook/• http://BrazenCareerist.com/• http://boostblogtraffic.com/blog-topic/• http://boostblogtraffic.com/more-comments/• http://money.cnn.com/galleries/2011/smallbusiness/1105/gal
lery.kid_entrepreneurs/index.html
BOOKS YOU MUST HAVE IN YOUR LIBRARY
Public Speaking Blogging Help
Inspiration
DOMAIN NAME CHOICE
Easy to Spell
Easy to Remember
Catchy Phrase
15 Letters Max
BUILD PRESENCE: SOCIAL MEDIA / RSS
RSS
Squidoo
Technorati
HubPages
SUCCESSFUL BLOG WRITING
Consistent
Well-Written
Frequent
Proper Use of White Space
Links to Multiple Pages in Your Site
Allow Exclusive Use of Some of Your Content
PARTNERSHIPS
Residual Relationships
Joint Ventures
Blog Networks
Venture Capitalists
Other Bloggers with Similar Niches/Interests