HOW TO: Build Contacts with Bloggers through CONTENT
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Transcript of HOW TO: Build Contacts with Bloggers through CONTENT
HOW TO: BuildContacts with
Bloggers throughCONTENT
1. SmartLinking
Links have beenthe most efficient way tobuild contacts for years
Linking to a blog post = leavinga comment (Trackback) =
attracting attention
What makeslinking smart?
1. Find real bloggers to link to
1. Find real bloggers to link to (NO business blogs or huge magazines -> They don’t interact much)
1. Find real bloggers to link to (NO business blogs or huge magazines -> They don’t interact much)
2. Link to actively-interacting bloggers
1. Find real bloggers to link to (NO business blogs or huge magazines -> They don’t interact much)
2. Link to actively-interacting bloggers (Those who always reply to comments)
1. Find real bloggers to link to (NO business blogs or huge magazines -> They don’t interact much)
2. Link to actively-interacting bloggers (Those who always reply to comments)
3. Link to amateur bloggers
1. Find real bloggers to link to (NO business blogs or huge magazines -> They don’t interact much)
2. Link to actively-interacting bloggers (Those who always reply to comments)
3. Link to amateur bloggers (Avoid professional bloggers who may be making money by selling links)
Important: Link to POSTS (not home pages, category pages, etc.) because trackbacks will
come as the comment
Advanced tip:
When linking, try mentioning the site name AND/OR the author’s name AND/OR the author’s moniker / Twitter username
You’ll be surprised how many bloggers track their name mentions using Google Alerts or similar tools.
2. Social mediatagging
Social media tagging = new linking(just more fun)
Exercise:1.While you write a blog post, find interacting blogs to reference
Exercise:1.While you write a blog post, find interacting blogs to reference2.Find the authors as well as the blogs on Twitter, Facebook and Google Plus (Create special lists / circles for them, e.g. “Sources”)
Exercise:1.While you write a blog post, find interacting blogs to reference2.Find the authors as well as the blogs on Twitter, Facebook and Google Plus (Create special lists / circles for them, e.g. “Sources”)3.Once your article is live, schedule several tweets / shares to tag them all within a few days
Don’t forget to interact with your social lists after that as well!