How to Build a Restaurant Community from Scratch
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Transcript of How to Build a Restaurant Community from Scratch
How to Build a Restaurant Community from Scratch
Allie Tetreault @aktetreault
• Growth marketer at Toast
• In love with restaurants and marketing
• Grew the Toast blog subscriber base 4500% since last June
@ToastTab Download the slides here: http://bit.ly/restaurant-community-slides
Community (n) – a feeling of fellowship with others as a result of sharing
common attitudes, interests, and goals
Turnover rate in the restaurant industry is 110%. The replacement cost of one
hourly employee is $5,000.
Source: @Compeat
50 Great Restaurant Websites bit.ly/restaurant-websites
8 Examples of Awesome Restaurant
Social Media Marketing bit.ly/restaurant-social-media
Restaurant Without “Google My Business”
Restaurant With “Google My Business”
The Restaurant Guide to Google My Business & Local Search
bit.ly/restaurant-google-my-business
Other Ways to Go Local
35% of consumers have placed food orders via a smartphone or tablet
Source: MobilePaymentsToday, Quartz
What Your Restaurant Online Ordering Tool Really Costs You bit.ly/restaurant-online-ordering
How to Make Your Loyalty Program Pop
Source: LevelUp – Full Infographic: http://bit.ly/restaurant-loyalty
1. Focus on your employees first
2. Tell your story online
3. Think local
4. Make online ordering fast and easy
5. Reward your regulars
@ToastTab Download the slides here: http://bit-ly
Quick Recap
Check Out Toast, A POS System Built for Restaurant Peoplewww.toasttab.com/demo
Thank You! Q&A
Go here for slides + more resources: http://bit.ly/
Subscribe to the Toast Blog: pos.toasttab.com/blog Follow Toast on Twitter: @ToastTab Follow me on Twitter: @aktetreault
Download the slides here: http://bit.ly/restaurant-community-slides