Starting from scratch: how to build a successful email marketing program
16
-
Upload
customer-focus-software -
Category
Technology
-
view
344 -
download
1
Transcript of Starting from scratch: how to build a successful email marketing program
Starting From ScratchHow to build a successful email marketing
programme
3
Small Business Evangelist, Constant Contact
Presented by Tamsin Fox-Davies
constantcontact.com
@tamsinfd
4
5
Where are you today?
6
91% check email daily
Why do email marketing?
7
MoneyTime Impact
8
Personal email update?20mins x 100 = 33hrs
Email newsletter?2hrs x 1 = 2hrs
Time
9
Money
=Email has the highest rate of
return of any online marketing medium
£38 for every £1 spent
10
76%of subscribers
made a purchase from an email campaign
Smith-Harman survey
Impact
11
The magic of the ‘opt-in’
Say NO to SPAM:SPAM doesn’t workSPAM damages your brandSPAM is in the eye of the beholder
12
The magic of the ‘opt-in’
People WILL join:You have to askThey have to see whyThey have to feel safe
Lessons in list-buildingAdd “Join My List” to your
websiteAdd a link to your email
signatureGet them on Facebook
Create a paper form (don’t just rely on
technology)
Prepare your “pitch” and ask.
Just ask.
14
Common pitfalls to avoidMy pet peeves
1. Dull content2. Too salesy3. Low frequency4. All image5. Missing links
Examples to go here
15
Three simple steps…
1. Get your contact list together, even if it’s just five people.
2. Create and send one campaign…hit send!
3. Watch what happens…do more of what works.
16
Get started!
Sign up at customerfocus.com/constantcontact$16 / £12 for Customer Focus Users$20 / £15 standard pricing
Includes unlimited emails to 500 contactsMobile optimized templatesLive supportNo contract – cancel any time
