How to break into mobile app development
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Transcript of How to break into mobile app development
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How to Break Into Mobile App Development
Before the window closes
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Leslie Stevens-Huffman
Independent business and careers writer with over 20 years’ experience in the staffing industry
Advisor to the Human Capital Institute
Corporate trainer for UC Irvine Extension
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Agenda
Current LandscapeRequired CompetenciesHow to Get Training and ExperienceHow to Score an Opportunity
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Current Landscape
Global Sales of Mobile Apps $4 billion in 2010
Gartner Projects Sales of $15 billion in 2011
Apple Accounted for $1.78 billion in 2010
Business and Consumer Apps
Web Apps Emerging Universal Language
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Job Growth for Mobile Developers
131% this Year Tops US Dept. of
Labor List for 2012 2,123 jobs on Indeed 4,500 on Elance 1,900 jobs on Dice Top Earners
$115,000 (nationwide)
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Talent Acquisition Strategies
BUYBUILDBORROW
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Buy
Job Postings, Advertisements
Mine Social Networking Sites
Headhunters Referrals Passive Job Seekers Highest
Cost/Greatest Risk
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Build
Cross-Training Educational
Reimbursement Programs
Corporate Universities Mentorships Lunch and Learn Interns Low Cost/Moderate Risk
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Borrow
Consulting Firms Independent
Contractors IT Staffing Firms Boutique
Development Shops Moderate Cost/Low
Risk
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Transferable Competencies
Bachelor’s Degree Development and
Programming Experience
C++ Objective C C# Java
Creativity, Ideas, Communication Skills
Business Value/Impact
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New Competencies
Mobile Operating Language (s)
Hands-On Experience/Body of Work
Mobile User Interface Implement APIs Miniaturize Adapt Web Apps Tight, Error-Free Code Passion and
Commitment
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How to Acquire Mobile Skills-DIY
Developer Toolkits, Online Tutorials, Books, YouTube
Create AppsDebugRequest CritiquesPartner with a Colleague, Coach or
Trainer (hybrid or two heads are better than one approach)
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Pluses and Minuses of DIY
Shows Passion and CommitmentLow Cost/Time IntensivePortfolio MaterialLack of Coaching/FeedbackHard to Validate/Mitigate RiskNot for Everyone
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Formal Learning
Bootcamps Online Courses Certification Courses College and
University Courses
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Pluses and Minuses of Formal Learning
FastExpensiveStructured LearningAuthenticated/Standardized
Development MethodsReduces RiskLimited Hands-On/No Portfolio Material
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OTJ
Come up with an Idea
Write a Business Plan
Develop an App for Your Company
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Pluses and Minuses of OTJ
Get Paid to LearnUtilize Educational BenefitsLeadership Role/Job
Security/MarketabilityPortfolio MaterialDemonstrate Creativity/Business ImpactUser InterfaceCompetition/Other Priorities
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How to Score an Opportunity
What’s Out:
Shot Gunning the
Market
What’s In: Strategic
Targets
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Target Strategic Opportunities
Consider Employer’s Risk and Cost Objectives
Culture and Environmental Fit
Contacts Target 15 to 25
Companies Network Your Way In
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Create Value
What’s Out: Relying only on Your Tech Skills
What’s In: Value Creation
Who Benefitted from Your Work and How?
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Tailored Approach
What’s Out: Generic Resumes and Cover Letters
What’s In: Customized Approach
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Leave No Doubt
What’s Out: Subtle MessagesWhat’s In: Mapping Your Skills and
Experience to the Requirements
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Map Competencies to Requirements
Error-Free Code, Mobile User-Interface, Miniaturize, APIs
Business Impact
Enthusiasm and Passion Reduce Risk
Portfolio, Body of Work,
Experience Examples in Resume,
Cover Letter, Profile, Business Plan, Vignettes, Monetize
Demeanor, Language, Follow-Up, Participation Communities, Meetups
References and Education
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Create and Market Your Brand
What’s Out: Blending InWhat's In:
PersonalBranding/MarketingCampaign that Includes Social Media
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Now Go Get ‘Em
Before the Window Closes
Resource List