How to Boost Your Website Conversion Rate with Geolocation
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www.thelevel.com How to Boost Your Website Conversion Rate with Geolocation
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Geolocation has been available to businesses for many years. With the increase use of mobile devices and its geolocation capabilities, businesses are able to personalize their consumer’s web experience. The technology not only helps increase website traffic but converts them into customers. Here are 5 ways businesses can use geolocation to boost their website conversions: 1. Be social 2. Give directions 3. Check in-store availability 4. Create local promotions 5. Create a global pricing strategy
Transcript of How to Boost Your Website Conversion Rate with Geolocation
www.thelevel.com
How to Boost Your Website Conversion Rate with Geolocation
But what is
Geolocation?
Not just another buzzword
Not just another buzzword
Detects website visitor’s physical geographic location
Not just another buzzword
Detects website visitor’s physical geographic location
Uses GPS, IP address, MAC address, (RF)N systems, EXIF and wireless position systems
Not just another buzzword
Detects website visitor’s physical geographic location
Uses GPS, IP address, MAC address, (RF)N systems, EXIF and wireless position systems
Growth due to geolocation capabilities on mobile devices
Not just another buzzword
Detects website visitor’s physical geographic location
Uses GPS, IP address, MAC address, (RF)N systems, EXIF and wireless position systems
Growth due to geolocation capabilities on mobile devices
Opportunity for location-based marketing
Not just another buzzword
Detects website visitor’s physical geographic location
Uses GPS, IP address, MAC address, (RF)N systems, EXIF and wireless position systems
Growth due to geolocation capabilities on mobile devices
Opportunity for location-based marketing
So, how can geolocation help you boost conversion rates?
(Can you find Waldo?)
5 ways to boost your
conversions
#1
Be Social
Build a professional page and leverage the community on Yelp. By building a high-quality page, potential customers can find your business, check-in, view images of products/services, read reviews, visit your website and end up on your storefront.
#2
Give Directions
Leverage the Google Maps API directly on your website and allow potential customers to find your business without having to leave your website.
#3
Check In-Store Availability
Allow potential customers to find the nearest store location and check the product availability in-store.
#5
Create local promotions
58% of Canadian mobile users want localized offers sent to their phones. Take advantage of geolocation capabilities and create targeted offers and special promotions based on their location.
Newswire: Mobile marketing key to increased sales, improved consumer loyalty: SAS survey reveals
#5
Create a global pricing
strategy
92.2% consumers prefer local currency pricing when shopping online. Offer your global online shoppers prices in their local currency sitewide.
E4X: Lack of local currency pricing suppresses global eCommerce sales
Geolocation + Mobile + Social =
Consumer Engagement
www.thelevel.com
Find out how The Level is using geolocation to help businesses connect to their customers worldwide.
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Give your website traffic a boost.
So, where’s Waldo?
