How To Boost Landing Page Conversion Rates With Call Tracking
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Transcript of How To Boost Landing Page Conversion Rates With Call Tracking
@unbounce/ @ifbyphone / @chrisgoward / #UnByPhone
How to boost conversion rates
using Unbounce & IfbyphoneComment to: @unbounce, @ifbyphone, @chrisgoward Use hashtag: #UnByPhone
@unbounce/ @ifbyphone / @chrisgoward / #UnByPhone
What will you learn today . . .
Who are Unbounce & Ifbyphone?
What is call tracking?
How does the partnership work?
How do you boost conversion rates?
Promo codes + Q&A
@unbounce/ @ifbyphone / @chrisgoward / #UnByPhone
Irv Shapiro
CEO & Founder of Ifbyphone Two-time Inc 500 Winner 30-years of experience building tech companies
Introducing the hosts
Rick Perreault
CEO & Founder of Unbounce 12 years on interactive marketing experience Marketing optimization expert
@unbounce/ @ifbyphone / @chrisgoward / #UnByPhone
Chris Goward
Co-Founder & CEO of WiderFunnel L.I.F.T. model has boosted conversions up to 400% Frequent speaker on conversion optimization
Guest expert on conversion optimization
@unbounce/ @ifbyphone / @chrisgoward / #UnByPhone
What is Unbounce?
@unbounce/ @ifbyphone / @chrisgoward / #UnByPhone
Measure marketing effectivenessCall tracking to measure “offline” conversions from your website
Automate prospect follow-upImprove response time to qualified leads that fill out web-forms
Voice-based marketing automation platformWhat is Ifbyphone?
Manage inbound lead distributionConnect eager prospects with the right sales rep as quickly as possible
@unbounce/ @ifbyphone / @chrisgoward / #UnByPhone
Who’s in the audience today?How many monthly
leads do you generate?Do you use the phone
to close a sale?
Let’s learn how to generate more leads by inviting eager prospects to call you.
@unbounce/ @ifbyphone / @chrisgoward / #UnByPhone
65% of businesses consider calls their highest quality lead source. 1
59% of online shoppers use voice regularly to ask about products. 2
10% increase in click-through-rates for PPC ads with a number. 3
1. BIA/Kelsey & ConStat Commerce Monitor Wave XIII, August 20092. Oracle Cross-Channel Commerce Research Study (March 2011)3. http://searchenginewatch.com/3640463
Why is call tracking important?Call Tracking helps you measure “offline” conversions from your landing pages.
@unbounce/ @ifbyphone / @chrisgoward / #UnByPhone
Partnership setup in four easy steps:
#1 – Configure your phone numbers
@unbounce/ @ifbyphone / @chrisgoward / #UnByPhone
Partnership setup in four easy steps:
#2 – Create your landing page variations
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Partnership setup in four easy steps:
#3 – A/B test your page variationsUnique Numbers
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Partnership setup in four easy steps:
#4 – Analyze, and test again!
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Case study: 48% increase in phone calls
More info: WiderFunnel.com/proof/case-studies
A/B/n Test 4 Variations
Web Form & Phone #
Overall Increase: 17%
Phone Increase: 48%
@unbounce/ @ifbyphone / @chrisgoward / #UnByPhone
1. A rigorous testing process
2. Plus great phone tracking and testing tools
Let’s learn how to boost your conversion rates by looking at a case study.
How do you boost conversion rates?
@unbounce/ @ifbyphone / @chrisgoward / #UnByPhone
Case study: what do you focus on first?
1. Focus on call-to-action
2. Web Form & Phone #
3. Run A/B/n Test
@unbounce/ @ifbyphone / @chrisgoward / #UnByPhone
Case study: what do you analyze?
Urgency: No mention that RVs bookings are limited.
Relevance: No relevance to RV rental in title
Clarity: CTA button copy is not specific
Clarity: CTA* area design gives a ‘banner ad’ feel, ignored
Clarity: Mis-aligned labels, fields and icons confuses
Clarity: Labels above fields inhibits eyeflow
Clarity: No separation between Pick-up and Drop-off
*CTA = call-to-action
@unbounce/ @ifbyphone / @chrisgoward / #UnByPhone
Case study: which variation won?A B C
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Case study: version “C” wonA B C
Online bookings increased by 87%
Phone and online increased by 106%
A phone number together with a web form boosted overall conversion rates.
@unbounce/ @ifbyphone / @chrisgoward / #UnByPhone
Ask The Experts & Get Promo Codes
1. Have a question? Call (877) 565-4033.
2. Want a promo code? Visit this URL:
try.unbounce.com/ifbyphone/