Mario Faria

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How to become a Chief Data Officer

The 5 golden rules to achieve success

Mario Faria

June 9th, 2015

http://www.cdo-inc.com/

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About Mario Faria

•  Mario was one of the first Chief Data Officers in the world

•  Acting as a CDO for the last 6 years in North America, South America, Europe and Asia

•  Passion : Bring order to the chaos

•  Leader of teams working in Analytics, Data Monetization, Data Quality, Data Governance, Operations, Business Architecture and Digital Transformation

•  Motto: “If you do not treat people, technology and data as economic assets, they will become liabilities”

Mario Faria Twitter: @mariofaria Head and Chief Data Officer CDO, Inc. http://www.cdo-inc.com/

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Objectives

•  Understand the CDO role •  How you can become a CDO •  Develop a strategy to succeed •  Mobilize a cultural change in your company

Managing your most 2nd most important

asset to drive business

performance

In  1915,  The  Boston  Red  Sox  Babe  Ruth  pitching  debut  and  his  first  home  run,  but  …  

The  Rex  Sox  lost  to  the  NY  Yanks    

Your  data  strategy  is  a  journey  

Building  the  bridge  between  business  and  IT  

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A few problems in most organizations

•  Data is fragmented and scattered •  Silos of information hanging around •  Like the truth, data has many versions •  The Data Lifecycle is a complex process •  Data projects being managed by IT •  A formal process to data management is

a requirement in order to do Analytics

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Data is an abstract concept

The Data Life

Cycle

Using Supply Chain Concepts and Techniques to manage your data assets

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The Data Value Chain

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Data & Analytics as a Production System

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The Deming Model : Production Viewed as a System

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More and more, leaders are being hired to think strategically about all the steps, from getting raw data and making it useful to the

business users

On  the  Chief  Data  Officer  

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Chief Data Officer / Chief Analytics Officer Data Architect

Data Quality

Data Scientist

Data Governance Data Operations

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Data & Analytics Responsibilities •  Data Strategy •  Data Governance •  Data Quality •  Data Analytics •  Data Insights •  Data Architecture •  Data Acquisitions •  Data Operations •  Data Policies •  Data Security •  Data Protection

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My first CDO role

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My second CDO role

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My third CDO role

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Chief  Data  Officer  (focused  on  data  management)  

Chief  Digital  Officer  (focused  on  digital  transforma8on)  

Chief  Analy8cs  Officer  (focused  on  decision  management  ini8a8ves)  

The  ul8mate  leader  who  creates  and  executes  digital,  data  and  analy8cs  strategies  to  drive  business  value    

Copyright:  Mario  Faria  2014  

The  Chief  Data  /  AnalyRcs  /  Digital  Officer  roles  

By  2018,  30  %  of  all  corporaRons  will  have  a  

Chief  Data  Officer  

 Becoming  a  CDO  

Leap  of  Faith  

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Golden Rule Number 1 : Find out the Why

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Simon Sinek

Defining  the  mission  

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Golden Rule Number 2 : Define a strategic vision

and put a plan of actions in place to deliver it

 

Create  a  long-­‐term    Data  Strategy  with  regular  short  term  

deliverables      

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A few years ago, a bold plan …

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Golden Rule Number 3 : Select a strong Data Quality and Data

Governance leader

Right  People  Right  Data  

Right  Technology    

Data  Quality  &    Data  Governance  

Without  Data  Quality  &    Data  Governance,  it  is  

impossible  to  achieve  the  goals  of  increasing  revenue,  reducing  costs  or  gaining  operaRonal  efficiency    

The Data Quality & Data Governance

Leader is the CDO best friend

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Golden Rule Number 4 : Secure investments and

budget to implement the plan

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The critical path to success : Finding the right people

SelecRng  your  team  

 Find  the  individuals  who  their  personal  interests  are  aligned  with  

your  defined  mission  

 Pu^ng  together  the  best  data  

team  you  can  find  

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People Management

Data & Analytics

Domain Expertise

Technology

Skills for a Data Team

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Some important soft skills required •  Communication skills •  Curious •  Versatile •  Adaptable •  Comfortable in dealing with ambiguity

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Golden Rule Number 5 : Always deliver results (all

the time, regularly)

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•  A good CDO can implement a data organization with success

•  A great CDO has the ability to turn raw data into new revenue streams for the business

•  Components such as technology and methodologies are important, but they are just enablers

•  The CDO focus is delivering enterprise value to the business (not writing code or SQL scripts)

From good to great CDO

ImplemenRng    the  cultural  change  

 Data  &  AnalyRcs  is  quite  easy    

 Changing  behavior  and  culture  is  extremely  hard  to  achieve  

 ExecuRve  Support  

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From good to great Chief Data Officer

How prepared is your business to become a

true data driven enterprise ?

 Access  the  data  maturity  level  

of  your  organizaRon  

Conclusions  

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Golden Rules •  Find out the Why •  Strategic vision and a plan in place •  Strong Data Quality and Data Governance leader •  Secure investments and budget •  Always deliver results

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Lessons to Become a Successful CDO

•  People •  Change Management (on going program) •  Culture •  Organization Model •  Processes •  Enterprise Architecture •  Quality and Governance •  and Data & Analytics, of course

Some bonus tips and

recommendations

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Start where it hurts the most

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Celebrate success

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Learn from mistakes

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Be flexible and adapt to changes fast

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Aim high

Future  of  the  Chief  Data  Officer  

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Chief  Data  Officer  (focused  on  data  management)  

Chief  Digital  Officer  (focused  on  digital  transforma8on)  

Chief  Analy8cs  Officer  (focused  on  decision  management  ini8a8ves)  

The  ul8mate  leader  who  creates  and  executes  digital,  data  and  analy8cs  strategies  to  drive  business  value    

Copyright:  Mario  Faria  2014  

The  Chief  Data  /  AnalyRcs  /  Digital  Officer  roles  

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“Business are complex systems, optimizing a single element rarely creates lasting value” Peter Drucker

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Thank you Mario Faria Chief Data & Analytics Officer - Strategy Advisor http://www.cdo-inc.com www.slideshare.com/fariamario Twitter : @mariofaria mario.faria@cdo-inc.com +1 (425) 628-3517