How To Be A Social Media Advocate In
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Transcript of How To Be A Social Media Advocate In
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How to be a Social Media Advocate in Conservative
Corporate Cultures
Everything I needed to know about business I learned from
Pacman
or
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How to be a Social Media Advocate in Conservative
Corporate Cultures
Everything I needed to know about business I learned from
Pacman
or
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It’s a dot-eat-dot world
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The Pacman Paradigm
The Lay of the LandThere are boundaries
There are rules
There are objectivesShort term (don’t get eaten)
Long term (clear the board
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The Pacman Paradigm
What You Must LearnKnow where you stand
Know the mapBottlenecks
Escape Routes
Know Thine Enemy
!!!!!!!!
!!!!!!!!
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The Pacman Paradigm
The Ghosts ofCorporate Culture
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The Pacman Paradigm
The Ghosts ofCorporate Culture
.
..
.
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The Pacman Paradigm
The Ghosts ofCorporate Culture
Attacks “change agents”“This is above your pay
grade”
“This is not your job”
Use “job-enhancing” tools
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The Pacman Paradigm
The Ghosts ofCorporate Culture
Attacks the change itself“I don’t want to own this”
“This is too risky”
Anticipate downsides, and show they are avoidable
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The Pacman Paradigm
The Ghosts ofCorporate Culture
Undermines change“This isn’t the right time”
“Let’s study this further”
Use “teachable moments” and case studies
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The Pacman Paradigm
The Ghosts ofCorporate Culture
Territorial“Not for MY department”
“MY people won’t use it”
Use Patience
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The Pacman Paradigm
The Ghosts ofCorporate Culture
Use the “big dot moment” to convert the ghost
Forgiveness vs. Permission
Think “defense first”
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The Pacman Paradigm
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The Pacman Paradigm
Change the View
See THE board the way YOUR board will
Get familiar with the tools
Find a guide
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The Pacman Paradigm
Change the View
See THE board the way YOUR board will
Look for ties to the strategic plan
Solve REAL problems
Anticipate objections
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The Pacman Paradigm
Change the View
Get familiar with the toolsLearn on your own time
Stockpile articles and links
Upgrade your tech!
Be read to Demo!
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The Pacman Paradigm
Change the View
Get familiar with the tools
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The Pacman Paradigm
Change the View
Find a GuideOne who knows the culture
One who knows the language
One who knows the business
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The Pacman Paradigm
The Qualities of a Social Media
Advocate
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Patient
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Analytical
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Creative
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Mentoring
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mi
bl
N e
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The Pacman Paradigm
Patient
Analytical
Creative
Mentoring
and
Nimble
P
A
C
M
a
N
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