Journey To Profitability@jaredsimon The Family January 2017

A Little Background

In the beginning, all that matters is growth.

Growth fuels fundraising.

‘Endless’ resources can obscureunsustainable decisions.

We had expanded our vision.And now we had a decision to make.

OFFLINE ONLINE MOBILE

The Profitability Journey

Journey began with layoffs

Focused team on only the essential metrics.

We never stopped investing.

But we strictly based all decisions on ROI.

Included only knowns in all forecasts.

Ramped up transparency.

Some Lessons

Once the problem is identified, move quickly.

Be honest and objective about what is necessary.

Acknowledge that the environment is different.

VCs aren’t perfect. Only you are responsible for your decisions.

Make sure everyone is clear on the goal and the timing.

Set conservative expectations. Winning is

contagious.

Don’t lose your soul.

Use promo code “THEFAMILY” for 20€ off your first booking

@jaredsimon The Family January 2017