How Thought Leadership Can Elevate Your Products and Career... · How Thought Leadership Can...
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How Thought Leadership Can Elevate Your Products and
Career
Jim Semick, Founder
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About Pragmatic Marketing
• Experts in technology product management andproduct marketing
• Specialize in training
• Trained hundreds of thousandsof people at thousands ofcompanies since 1993
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About the Presenters
Founder of ProductPlan, product roadmap software
Product launches include AppFolio and GoToMeeting
Speaker and writer about new product development
Follow at @jimsemick
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Jim Semick
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Webinar ObjectivesHow to become an internal product advocate
How to be a thought leader in the market
How to generate excitement about your product
How to communicate about your product
Tips for establishing credibility and influence
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PollWho in your organization promotes your product internally most often?
• The product manager• A product executive• The CEO/founder• Marketing or sales• Someone else
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Advocating Your Product
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Talk Big Picture: Drive the Vision & Goals Across the Organization
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Focus more on innovation than incremental change
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Generate Excitement with Stakeholders
Regular communication and updates
Solicit evidence-based insight
Show what’s coming– -product previews
Visual roadmaps and presentations
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PollDo you see yourself as a thought leader in your industry or specialty?
• Yes• No • Sometimes
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Thought Leadership
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What’s a Thought Leader?Knowledgeable in a domain or specialty
Unbiased and credible– no pitching
Authoritative with customers, prospects and competitors
Spreads insight widely and frequently
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Why be a Thought Leader?Brand equity
Competitive differentiation
Improved awareness and sales
Access to industry experts
Career advancement
Authority and career satisfaction
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Getting Started
Industry conferences
Analyst reports
Subscribe and read
Mentors and role models
Confidence – just do it
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Exercising Thought LeadershipWrite/blog
Start and engage in the online conversation
Speak at conferences/meetups
Grow social media and online presence (Twitter, LinkedIn, Quora, industry sites)
Offer yourself for interviews, podcasts
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Becoming an internal advocate and external thought leader can
improve your market position and accelerate your career
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Contact Us
Rebecca [email protected]
Jim Semickwww.productplan.com
Free Product Roadmap Book: www.productplan.com/book
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@productplan
@pragmaticmkting
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