How Technology Can Drive Your Career
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Transcript of How Technology Can Drive Your Career
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Plug Me In
How maximizing technologycan further your career
Jason Falls Doe-Anderson
Young Advertising Professionals | Louisville AdFedLouisville, Ky.June 17, 2009
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What we’ll learn
How being plugged in and set you apart
How connectivity and sharing makes you smarter
How technology-based tools make you more productive
How to do it responsibly
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Technology Can Set You Apart
Clients Are Thirsty For It
Understand Its Communications, Not Technology
Approach It Strategically, Or At Least Build A Business Case
Image: Svemir on Shutterstock.com. Used with permission.
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Social Media
Social Networking
Mobile Platforms
Computers/Internet Still “Hard” For Some
Examples
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Connectivity & Sharing Makes You Smarter
Staying On Top Of Industry Easier
Monitoring Competition Can Differentiate
Establishing Your Own Credibility & Network Is Good For You & Company
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RSS Feeds
Monitoring Tools
Growing Your Influence In NicheBlogging
Social Networks
Examples
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Activate Your Brand
Resume
Social Profiles
Images/Avatars
Videos
It All Leads To SERPs
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How To Grow Your Brand
Be Bold
Be Nice
Be Real
Be Involved
Be Available
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Proof
First 5 Pages of Google
All but 5 entries on first 5 pages of Yahoo
Jason Falls – Politician in North Carolina
Jason Falls – Movie blogger
Damn Metallica bass player is clumsy
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Technology Makes You More Productive
RSS Feeds – Read More In Less Time
Evernote – Keep Notes In The Cloud
Google Docs – Collaborate
Ustream, Jott, ooVoo, Skype, Meebo, Yammer, PBWiki
Lifestreambackup.com*
Almost Everything Is Mobile Image: Peter Mooij on Shutterstock.com. Used with permission.
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Do It Responsibly
Know The Difference Between Company & Personal Time
Understand Company Reputation Follows You
Discuss Policies and Approaches Internally (Company & Clients)
Work Within The Rules
Illustrate The Business Value When You Use Technology
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Consider The Company
2009 Deloitte Survey
60% of executives say they have right to know
53% of employees say social networking not an employer’s concern.
30% never consider what their boss or customers think before posting
74% believe activity make it easier to damage a company’s reputation
Only 17% of executives have a monitoring and mitigating program
Only 24% have formal guidelines for the use of social media
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Let’s Connect
Jason FallsVP, Director of Interactive
& On-Line CommunicationsDoe-AndersonLouisville, Ky.
Twitter: @JasonFalls
O: 502.815.3257
www.socialmediaexplorer.com
Theme images from SXCH.HU & ShutterStock.com