The Art of the Possibility – Retailers aspiring to be Omni Channel

Presenter: Sauvik BanerjjeeGlobal CTASAP-Hybris Omni Channel SolutionsYoutube Link: Art of The Possibilityhttps://www.youtube.com/watch?v=wxY8syq_FfIGuardian UK link- Life of a connected Consumer (Art Of The Possibility) http://www.theguardian.com/sap-partner-zone/2015/may/01/connected-exerience-consumer-journey-technology

2

Global Trends

Growth in B2C e-Commerce sales by 2018

One third of all retail sales29%

B2C e-Commerce sales in Asia Pacific 2017

$1,052.9 Bn

$2.357 Tn

B2C commerce sales worldwide by 2017

37.4% B2C sales world wide by 2018

Asia Pacific Share in

Source: e-Marketer + Statistics Portal

The highest growth of ecommerce will be in China and India

3

Indian e-Commerce Market Trend

Indian e-Commerce market expected growth rate

3% Indian E-tailing market share of the total retail market by 2020

200 MnSocial Media users of India which can be a big channel to engage and understand consumers

60 - 70% $76 Bn Potential size of India’s e-Tailing market by 2021

5x Growth in Women influenced sale in e-Commerce market

Apparel and electronics remain the most popular categories people buy online

1

2 CoD is the most preferred payment mode for Indian consumers

3 EMI and use of wallet will grow steadily

4The share of online spending via mobile devices is growing

Apparel and electronics remain the most popular categories people buy online

$8.5bnOnline shopping of physical goods in India will grow in 2016

Source: Gartner + Technopak + Others

Allisa Winter

Allisa Winter

Loving my new look thanks to#LuxFashion!

Check it out at @LUXFASHION!

Lux Fashion

Lux Fashion

Check out what’s trending right now at Lux Fashion!

Runway looks for less!

Friday at 4:30PM

Stop in and Pick up your new dress!Lux Fashion Beacon Found

Stop in and Pick up your new dress!Lux Fashion Beacon Found

Come in now for 5% off you purchase!

USE COUPON NOW

Lux Fashion

Look Creator

APIs

SAP HANA

OtherFMS SAP EWMForecasting

Hybris marketing

Customer analysisPredictive analyticsMerchandizing: Personalization, dynamic content

Customer data management

CRMSales(Cloud

for Sales)

CRMService

(Call center)

Digital goods

emailDigital ads

web PDV Call center

printmobile socialmarketplace search In storeConnected devices

sms/notifications

@

Marketing Ventes

MasterData

Platform

Customer experience Order management

Omni commerce Logic

Hybris Commerce & ExperiencePlatform

Commerce

Billing

Service

Modular, modern, integrated architecture for an Omni – Channel Vision