How Producers Prepare Speakers, Exhibitors and Attendees for Virtual Events

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Twitter #VE10 Prevent Virtual Event Nightmares: How Producers Prepare Speakers, Exhibitors and Attendees Susan Friedmann, CSP, the Tradeshow Coach Dennis Shiao, Director of Product Marketing, InXpo

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A presentation I gave with Susan Friedmann at Virtual Edge Summit 2010 - Susan and I provided tips on how to prepare speakers, exhibitors and attendees for a virtual event.

Transcript of How Producers Prepare Speakers, Exhibitors and Attendees for Virtual Events

Page 1: How Producers Prepare Speakers, Exhibitors and Attendees for Virtual Events

Twitter #VE10

Prevent Virtual Event Nightmares: How Producers Prepare Speakers,

Exhibitors and Attendees

Susan Friedmann, CSP, the Tradeshow Coach

Dennis Shiao, Director of Product Marketing, InXpo

Page 2: How Producers Prepare Speakers, Exhibitors and Attendees for Virtual Events

Twitter #VE10

Introduction

Page 3: How Producers Prepare Speakers, Exhibitors and Attendees for Virtual Events

Twitter #VE10

Speakers (Presenters) Speaker unable to login to the environment Speaker not familiar with Webcasting platform

Exhibitors Exhibitors unfamiliar with networking tools Live attendance below expectations Low activity / engagement

Attendees Attendee confusion

Common Virtual Event Issues

Page 4: How Producers Prepare Speakers, Exhibitors and Attendees for Virtual Events

Twitter #VE10

Speaker Preparation

Training Session

Technology Walk-thru

Practice Session

Live Recording /

Live Broadcast

Page 5: How Producers Prepare Speakers, Exhibitors and Attendees for Virtual Events

Twitter #VE10

Exhibitor Preparation

Recruit the right

staffers

Educate the staffers (internal)

Educate the staffers (external)

Sneak Preview / Dry Run

Page 6: How Producers Prepare Speakers, Exhibitors and Attendees for Virtual Events

Twitter #VE10

Exhibitor Preparation: Sneak Preview

Page 7: How Producers Prepare Speakers, Exhibitors and Attendees for Virtual Events

Twitter #VE10

Attendee Preparation

Attendee Guides

Flash Tours

Welcome Greeting

Greenscreen

Host/Hostess

Attendee Preparation

Page 8: How Producers Prepare Speakers, Exhibitors and Attendees for Virtual Events

Twitter #VE10

Key to a Successful Event…

5 Ps Formula

Proper

Planning

Prevents

Poor

Performance

Page 9: How Producers Prepare Speakers, Exhibitors and Attendees for Virtual Events

Twitter #VE10

The Players

Speakers

Exhibitors Attendees

Page 10: How Producers Prepare Speakers, Exhibitors and Attendees for Virtual Events

Twitter #VE10

Avoid Speaker Duds

Program

objectives

Audience needs

Good information Virtual

EventExperience

Successful Event

Page 11: How Producers Prepare Speakers, Exhibitors and Attendees for Virtual Events

Twitter #VE10

Avoid Exhibitor Duds

Know what want

to achiev

e

Set measurable goals

Prepare a script

Become

familiar with

technology

Successful Event

Page 12: How Producers Prepare Speakers, Exhibitors and Attendees for Virtual Events

Twitter #VE10

Key to a Successful Event…

Proper

Planning

Produces

Profitable

Performance

Page 13: How Producers Prepare Speakers, Exhibitors and Attendees for Virtual Events

Twitter #VE10

Contact Information

Susan Friedmann, CSP The Tradeshow Coach

www.thetradeshowcoach.com

Dennis Shiao, Director, Product Marketing, InXpo

www.InXpo.com


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