How Pricing Impacts Your Brand and Positioning

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How Pricing Impacts Your Branding and Positioning Peter Chee Founder & CEO thinkspace UW Foster School of Business

Transcript of How Pricing Impacts Your Brand and Positioning

Page 1: How Pricing Impacts Your Brand and Positioning

How Pricing Impacts YourBranding and Positioning

Peter CheeFounder & CEO

thinkspace

UW Foster School of Business

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P = AVC + AFC +X

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2008 Recession

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-Ash Maurya

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-Ash Maurya

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-Ash Maurya

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-Ash Maurya

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-Ash Maurya

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-Ash Maurya

• Look at pricing from a holistic manner• Customers are not loyal to cheap commodities• Pricing is part of the product• Pricing determines your customer

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What would I tell young me?

• Figure out what is your “Why”

• Growth hack your heart

• Lead without a title

• Be Resilient

• There’s no weakness in forgiveness

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Book List

• Linchpin by Seth Godin

• To Sell is Human by Daniel Pink

• Startup Owners Manual by Steve Blank

• Lean Startup by Eric Ries

• Running Lean by Ash Maurya

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