How Percolate Increased Marketing Efficiency at Visa

EFFICIENT CONTENT CREATION

A common barrier for brands expanding their reach to new

marketing channels is not having enough resources to craft

the volume and quality of content needed for a consistent,

effective presence. Even for an iconic consumer financial

brand like Visa, delivering relevant, valuable content

experiences to its audiences across all marketing channels

requires significant investment. Visa turned to Percolate to

help them solve this important challenge: how do you produce

more high quality content quickly and cost-effectively?

Once the content is approved by Visa, it is automatically added to Percolate’s

Asset Manager and available for download or publishing across all channels. Visa’s Global Marketing Innovation Manager, Jessica Williams, described the

workflow as, “an incredibly seamless way to get infographics with Visual.ly

requested, briefed, reviewed and approved all without ever having to leave the

Percolate platform.”

WORKING WITH PERCOLATE’S MARKETPLACE

Using Percolate’s Marketplace, Visa has been able to efficiently generate

custom, branded infographics through Percolate’s partnership with Visual.ly.

During the briefing process, Percolate transfers all of the stored brand identity

details such as any logos, colors and other relevant visual assets to Visual.ly.

Visa completes the campaign brief within Percolate to provide additional

details around target audience, voice, tone and design aesthetics. The content

creator at Visual.ly uses this information to ensure Visa receives bespoke, on-

brand content on topics ranging from mobile payments to the history of e-

commerce.

Percolate streamlines the process of working with Marketplace partners by

centralizing the location to submit requests, engage in communication, and

publish final asset to various channels. One of the key features of the

Marketplace is the Conversation Stream. Here, Visa can see when new

versions have been uploaded and communicate any deadlines or feedback in a

single platform, eliminating multiple email threads and any potential for

miscommunication between team members and the partner.

BRAND IDENTITY – Visual

BRAND IDENTITY - STRATEGIC – Financial Inclusion

– Mobile Banking

AUDIENCE – Financial policy decision makers

BUSINESS OBJECTIVE - AWARENESS – Discuss large number of

unbanked citizens.

– Move the unbanked population to formal financial services.

TRIGGER – Planned/proactive

– Brand event in Ghana

— Jessica Williams, Global Innovation Marketing Leader at Visa

“It takes out the cumbersome process of having to send emails as all parties can simply login into Percolate to review and approve. It’s also incredibly helpful to Visa from a resources standpoint. It lets us quickly turn around high quality creative without using our in-house graphic designer (who has a lot of demands on her time).”

Developers can create branded digital experiences for in-store, remote and card-on-file payments.

Financial institutions can build a unifying token platform to manage accounts and digital payments with secure digital tokens.

© 2015 Visa. All Rights Reserved

Digital Developer Tools

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Issuers

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SAVING VISA TIME AND MONEY

Percolate’s workflow ensures our best-in-class creative

partners provide content that matches Visa’s visual and

thematic guidelines. By automating key workflow steps

across brand guideline codification, brief creation and

creative fulfillment, Percolate provides brands like Visa a

valuable new channel to on-brand, custom content while

saving precious time and internal resources.

Percolate is The System of Record for Marketing. Our technology helps the world's largest and fastest-growing

brands at every step of the marketing process.

Want to learn more?

Contact learn@percolate.com for more information or request a demo today at percolate.com/request-demo