UK Television Audience Measurement

(21st September 2006)

Agenda

Introduction to AGB Nielsen Media Research

Our role within the BARB process

Overview of UK TAM Market

Growing Measurement Complexity

Audience Measurement

Production and Reporting

Who Are We?

Joint venture between AGB Group and NMR

Based in 27 countries worldwide

Over 46.000 households installed worldwide– Asia Pacific (18.400 h/h)– Europe (22.300 h/h)– Africa/Middle East (1.850 h/h)– Latin America (3.650 h/h)

TAM Specialists – our business is dedicated to TV audience measurement

AGB NMR in the UK …

100+ staff

Head office, 60 Strand.

Awarded BARB Contracts in 2000

Live from Jan 2002, extended to Dec 2009

BARB

                                               

The UK Panel

6,000 installed homes

Over 14,000 individuals

Over 6,000 guests

5,100 total reporting panel

6 different reception platforms

Over 29,000 different devices within the panel

A Panellist’s Lifetime

1

76

5 4

32

Viewing by Platform in the UK

Analogue

Terrestrial

Cable

Satellite

Analogue

Terrestrial

37%Cable

1%Satellite

0%

Digital

Terrestrial

Cable

Satellite

Digital

Terrestrial

16%Cable

13%Satellite

33%

BARB w/e 3rd Sept 2006

The UK TAM Market

Over 29,000 Devices

10,242

VCR

DVD & RDVD

Digital STB

PVRs / SKY+

6,706

2,700

3139

69

The UK Home

TVM4 & UNITAM

Game

Camera

6,584

TVSET

NBD

VCRDVDR

SKY/SKY+

DCABDTT

PVR

UNITAM benefits

UNITAM UNIQUE FEATURE

Possibility to measure DRC, Plasma, LCD, HDTV

TSV devices (DVDR, PVR)

TVM4 LIMITATION

Limited number of devices connected

SVHS

Some combi devices

Installation

All TV sets, platforms, VCRs and PVR/DVDR in the homes need to be monitored

Duration dependant on number of sets and complexity

1 transmission unit per home connected to phone-line/GSM

1 base unit per set

Each installation Line Tested for Quality Control

Daily Reporting Timetable

09:30 Overnights

09:35 PVF

10:00 Programmes

10:30 IBT-Live

11:30 IBT-Consolidated

11:40 Spots

11:45-12:45 Breaks

Ongoing Maintenance

Quality Control monitoring– Polling issues– Rejected homes– Communications– Nil viewing– Uncovered viewing

New TVs/equipment

Technical issues

Re-education