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How Music Impacts What You Buy
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Transcript of How Music Impacts What You Buy
In a New York City grocery store, the effect of music TEMPO on shoppers’ buying behaviors was POWERFUL.
AND a SIGNIFICANT INCREASE in gross product sales when compared to behavior when fast music was playing.
Slow music caused customers to spend a significantly higher DOLLAR AMOUNT on alcohol and spent MORE TIME eating.
Each of these effects might be wanted in different restaurant environments (ex: a 5-star restaurant versus a late-night diner.
Young shoppers are more likely to spend more time shopping when music is being played in the foreground…
One study investigated the effect of playing Top-40 pop music versus classical music in a wine store.
Interestingly, the shoppers DID NOT buy more bottles of wine when this music was being played but rather chose the MORE EXPENSIVE bottles.
During the holiday season, shoppers buy more holiday-related goods when Christmas music is playing in the store.
From these findings, it seems the type of music playing can send a signal about what kind of goods should be bought.
Want to learn more about how the nuances of music in a retail environment can affect shopping behavior?