15 Diagrams MBAs Should Know
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15 DIAGRAMS YOU SHOULD KNOW BEFORE LEAVING BUSINESS SCHOOL janice fraser. [email protected] For Presidio GSB, Sept 2010
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This is a guest lecture I give at business schools to introduce a basic vocabulary of diagrams to illustrate information.
Transcript of 15 Diagrams MBAs Should Know
15 DIAGRAMS YOU SHOULD KNOW
BEFORE LEAVING BUSINESS SCHOOL
janice fraser.
[email protected] Presidio GSB, Sept 2010
compares subjects on one dimension of data...like market share
THE PIE CHART
Source: Flurry(c)2010 [email protected]
...or lines of business.(c)2010, [email protected]
SCATTER PLOT
Source:: services.alphaworks.ibm.com(c)2010, [email protected]
Compares items on two dimensions of data. Good for demonstrating messiness.
...and competitive analysis
(c)2010, [email protected]
source: unknown...if it’s you email me and I’ll give attribution.
...good for product comparisons
(c)2010, [email protected]: unknown...if it’s you email me and I’ll give attribution.
CYCLE DIAGRAMsource: unknown...if it’s you email me and I’ll give attribution. (c)2010, [email protected]
shows how components connect to make a workable system.
source: Eric Reiss, The Lean Startup(c)2010, [email protected]
THE VALUE PYRAMIDPyramid symbol can either represent quantity
(top = small, bottom = large)source: Dave McClure, 500Hats.com(c)2010, [email protected]
MIND MAPShelp you figure things out
source: unknown...if it’s you, send email and I’ll give attribution(c)2010, [email protected]
...and can communicate a lot of information, loosely structured, in a dense format that’s easy to digest.
source: XMind(c)2010, [email protected]
PROCESS DIAGRAM(This is a process diagram for defining the strategy of a startup.)
(c)2010, [email protected]
value chain
“critical point of failure”
“this is our opportunity”
source: Unknown...if it’s you, send email and I’ll give attribution(c)2010, [email protected]
ROOT CAUSE MAP
Like a process diagram, but instead
of sequence, arrows point away
from causes.
Last one is it.
source: http://www.clarkeching.com/aggressive_schedule_crt-thumb.jpg(c)2010, [email protected]
source: http://www.clarkeching.com/aggressive_schedule_crt-thumb.jpg(c)2010, [email protected]
POWER CURVE(c)2010, [email protected]
Power curve of men who would date an 18-year-old woman, mapped by age
source: blog.okcupid.com(c)2010, [email protected]
Power curve of contributions to UGC websites, by effort required.
source: Ross Mayfield, Chairman, Social Text(c)2010, [email protected]
THE BELL CURVEcan help you describe identify outliers
source: edgehopper.com(c)2010, [email protected]
GENERIC BAR CHARTScan be very revealing.
“ROI” of User Experience Projects
source: nngroup.com/reports(c)2010, [email protected]
For showing revenue growth.
(c)2010, [email protected]: unknown...if it’s you email me and I’ll give attribution.
(c)2010, [email protected]: unknown...if it’s you email me and I’ll give attribution.
(c)2010, [email protected]: unknown...if it’s you email me and I’ll give attribution.
source: thisisindexed.com(c)2010, [email protected]
“I’m gonna cut myself with this Lexus key.”
Cause or effect?
