How Logitech Become the Most Mentioned Brand at CES, Kelly Maxwell, Logitech - Social Fresh EAST...
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#LogitechLive @ CES Case Study Kelly Maxwell
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Transcript of How Logitech Become the Most Mentioned Brand at CES, Kelly Maxwell, Logitech - Social Fresh EAST...
![Page 1: How Logitech Become the Most Mentioned Brand at CES, Kelly Maxwell, Logitech - Social Fresh EAST 2014](https://reader035.fdocuments.in/reader035/viewer/2022081403/554cde07b4c905cc488b5066/html5/thumbnails/1.jpg)
#LogitechLive @ CESCase Study
Kelly Maxwell
![Page 2: How Logitech Become the Most Mentioned Brand at CES, Kelly Maxwell, Logitech - Social Fresh EAST 2014](https://reader035.fdocuments.in/reader035/viewer/2022081403/554cde07b4c905cc488b5066/html5/thumbnails/2.jpg)
CES. Isn’t it just the best?
![Page 3: How Logitech Become the Most Mentioned Brand at CES, Kelly Maxwell, Logitech - Social Fresh EAST 2014](https://reader035.fdocuments.in/reader035/viewer/2022081403/554cde07b4c905cc488b5066/html5/thumbnails/3.jpg)
Thousands of Exhibitors
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Q: How Can We Stand Out in Chaos?
![Page 5: How Logitech Become the Most Mentioned Brand at CES, Kelly Maxwell, Logitech - Social Fresh EAST 2014](https://reader035.fdocuments.in/reader035/viewer/2022081403/554cde07b4c905cc488b5066/html5/thumbnails/5.jpg)
Or, How Did We?
![Page 6: How Logitech Become the Most Mentioned Brand at CES, Kelly Maxwell, Logitech - Social Fresh EAST 2014](https://reader035.fdocuments.in/reader035/viewer/2022081403/554cde07b4c905cc488b5066/html5/thumbnails/6.jpg)
A: We Put Our Fans Front and Center
![Page 7: How Logitech Become the Most Mentioned Brand at CES, Kelly Maxwell, Logitech - Social Fresh EAST 2014](https://reader035.fdocuments.in/reader035/viewer/2022081403/554cde07b4c905cc488b5066/html5/thumbnails/7.jpg)
Two Part Strategy
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Part One: On the Floor
![Page 9: How Logitech Become the Most Mentioned Brand at CES, Kelly Maxwell, Logitech - Social Fresh EAST 2014](https://reader035.fdocuments.in/reader035/viewer/2022081403/554cde07b4c905cc488b5066/html5/thumbnails/9.jpg)
Part Two: At Home
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The Results
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![Page 12: How Logitech Become the Most Mentioned Brand at CES, Kelly Maxwell, Logitech - Social Fresh EAST 2014](https://reader035.fdocuments.in/reader035/viewer/2022081403/554cde07b4c905cc488b5066/html5/thumbnails/12.jpg)
Total Shares: 14,791
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Beyond the Numbers
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The Details
![Page 15: How Logitech Become the Most Mentioned Brand at CES, Kelly Maxwell, Logitech - Social Fresh EAST 2014](https://reader035.fdocuments.in/reader035/viewer/2022081403/554cde07b4c905cc488b5066/html5/thumbnails/15.jpg)
#1: Pre-Production
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#2: Post-Production
![Page 17: How Logitech Become the Most Mentioned Brand at CES, Kelly Maxwell, Logitech - Social Fresh EAST 2014](https://reader035.fdocuments.in/reader035/viewer/2022081403/554cde07b4c905cc488b5066/html5/thumbnails/17.jpg)