How it Fits
description
Transcript of How it Fits
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How it Fits
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Who is involved in digital designs?
User Experience (UX)
Visual Designer
Tech guy/gal
Project manager (PM)
Account Director (AD)
Content Strategist
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Account Director(goalie)
First to come out of the tunnel. Last line of defense.
Project manager(Center)
Kicks off the game and keeps everyone in line.
Content Strategist/UX/Visual Designer(Right wing/right defense)
Uses creative ways to get the puck in the net for a goal!
Content Strategist/UX/Technology(Left wing/left Defense)
Analytical and strategic with getting the puck in the goal
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CONTENT: IT’S MORE THAN JUST WORDS
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CONTENT STRATEGY
The many responsibilities of a content professional
CONTENT DISCOVERY
PATH/DIRECTION PLANNING
Content PLANNING
Content engineering
Content operations
Content marketing
GOVERNANCE GUIDANCE
CMS DEVELOPMENT
TAGGING DEVELOPMENT
MIGRATION PLANNING
CONTENT DEVELOPMENT
WORKFLOW PLANNING
MIGRATION PLANNING
MESSAGE PLANNING
CHANNEL IDENTIFICATION
CONTENT DEVELOPMENT
CONTENT SHARING
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CONTENT STRATEGY: HOW IT FITS
Content has a presence in every stage of a digital project. Sometimes it’s in the forefront and sometimes it’s in the background. But it’s always present, from the beginning to the never-ending.
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Discover
Content Strategy fits by. . .
ux
Gathering information about content and stakeholder needs to inform the UX team about:• Quantity of content• Content importance• Content owners’
expectations
Visual Design
Gathering information to inform visual designers about: • Look and feel
expectations• Current image library • Specific image
requirements• Brand requirements
Tech
Gathering information content owner needs to inform the tech team about:• Number of content
authors• How often content
needs to be updated• CMS requirements
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Design
Content Strategy fits by. . .
ux
Taking the lead in developing the IA, or we can be the support team while UX leads.
Providing specific information about the images needs throughout the site based on the purpose of the content.
Defining the content types, tagging strategy and workflow needs so the tech team can build a site that meets the needs of the audience and stakeholders.
Visual Design Tech
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Develop
Content Strategy fits by. . .
QAing the CMS and report bugs.
Tech
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deploy
Content Strategy fits by. . .
ux
Ensuring the interaction is working.
Ensuring the design works with content.
Ensuring the CMS works.
Visual Design Tech
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We need Uxa, creative, tech, PM & ad, too.
ux
Develop wireframes to display content so it’s user-friendly and helps users find the information they need, fast
Guide us through the CMS and understand our abilities and limitations to manage content
Visual Design Tech
Support the content with engaging presence
Convince clients that content never ends
PM AD
Provide us with the hours to get the work done
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CONTENT MARKETING: HOW IT FITS
Content marketing is only successful if you have a solid content strategy.
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“Content marketing uses traditional marketing principles to craft content for interactive technology that tells a story, provides useful information and establishes relationships to persuade customers to take action, build brand awareness and engage the world.”
What isContent Marketing
Content Marketing is a way to . . .
• Connect • Inform • Educate• Build Relationships
. . . . by providing valuable and trusted information through storytelling.
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Keep in touchSocial media
@RebeccaSteurer linkedin.com/in/rebeccasteurer
Blogs
admci.com/blog Manifestdigital.com/blog