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How is digital disruption affecting internal communications and what to do about it
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Transcript of How is digital disruption affecting internal communications and what to do about it
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How is digital disruption affecting internal
communications and what to do about it?
Sam Wong
2 Feb 2016
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Hello…
How is digital disruption affecting internal communications and what to do about it?
• Divisional head at Adelphi Digital
• Part of the Adelphi Digital furniture
• Recently returned from OZ after 10 years.
• Have worked with numerous organisations both public and
private on their external and internal digital engagement
strategies and digital platform roll outs.
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Internal communications is more than just
an intranet
How is digital disruption affecting internal communications and what to do about it?
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So what’s new and newer?
How is digital disruption affecting internal communications and what to do about it?
• Mobile
• Social media
• Big data
• Cloud
• Wearable technologies
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Impacts to your business
How is digital disruption affecting internal communications and what to do about it?
• Multi-generational workforce becomes increasingly
challenging. Different generation usage of technology, how they
receive and process information is diverse.
• Content is king – needs to be electronic, suitable to read on
hand held devices and needs to be engaging. Rich media.
• Loss of control over corporate messages. Conversations
happening in multiple channels.
• Users are fed up coming home and seeing amazing sites and
awesome apps in their consumer communications. Yet at work
it’s restricted by enterprise tech.
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Some other things to consider
How is digital disruption affecting internal communications and what to do about it?
• Happiness no longer a taboo word! Happier staff = higher
productivity.
• On a scale of one to ten – how satisfied are you at work
today? Traditional means of staff surveys are outdated. Analytics
has improved to allow organisations to measure engagement.
• Internal no longer enough. This needs to include extended
organisation – suppliers and partners.
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Smarter internal communications
How is digital disruption affecting internal communications and what to do about it?
• Using more rich media – less text, more images and video!
• Go mobile – BYO device. Content needs to be relevant on
devices as well.
• Embrace social media.
• Measuring “Return on communication”
• Humanising your brand.
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Common pitfalls
How is digital disruption affecting internal communications and what to do about it?
• 3 year strategies that get outdated within 6 months
• Technology led approach
• We need an app! But why??
• We have discount on SharePoint licensing so let’s use
that.
• Build it and they will come
• Fear of failing mindset – too risk adverse. It’s already happening
with or without you.
• Top down mandate with no consideration of change
management
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How to do it right
How is digital disruption affecting internal communications and what to do about it?
• Understanding the needs of your audience by engaging them.
• Have a practical living digital engagement strategy that is
achievable and update frequently. Learn to walk before you run.
End goal is to fly!
• Empower your users instead of restricting them. Encourage
employees to act as brand ambassadors and post of social
media.
• Encourage feedback and act on them
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How to do it right
How is digital disruption affecting internal communications and what to do about it?
Organisation
Audience Technology
Successful internal communications
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How we can help (the salesy bit)
How is digital disruption affecting internal communications and what to do about it?
• Planning it - Internal digital engagement strategy
• User research
• Social strategy
• Content strategy governance
• Technology platforms evaluation and best fit selection
• Change management
• Roll out strategy
• Building it - Intranet design and development
• Measuring and improving it – analytics, reporting,
enhancements.
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